Encodex talks Green in the Energy Savings Week 2007

ENCODEX® is the leading international provider of structured, standardised product information in the field of consumer technology including telecommunications, IT, electronic entertainment, household appliances, photographic equipment, office equipment and DIY. ENCODEX is a subsidiary of the GfK Group, one of the world's leading international research companies providing essential knowledge to industry, retail, and the service sector.

As the consumer awareness for greener products increases, it is fast becoming the responsibility of the manufacturers and the retailers to highlight and promote greener products.

As a value added partner, Encodex is committed to providing industry standard product specifications to our customers.

In the Domestic Appliances category itself, we have seen a change in the attitude of the customers.
There is evidence that consumers still want a high specification product with higher load capacities and spin speeds continuing to grow in importance. As an example of this in the twelve months to April, sales of washers with capacities in excess of 5kgs rose by 6%. Even the months since January, the trend continued at 3.5%.

At the same time, more and more customers are asking for energy efficient products. The products are being compared on Energy efficiency, Wash efficiency or even Energy and Water consumption. Out of the top models being sold in the market today , 20% of the highest selling models have an energy efficiency of A+ or A.
Encodex is able to provide these specifications for use by manufacturers and more importantly by retailers to be able to sell their products better.
Backed by the leading Market research company, GFK Marketing Services, Encodex is able to track and code these features comprehensively.


The Encodex business manager, Brian Flower, reports, “Increasing demands from our partners and the industry has led us to evolving our feature lists to reflect the industry energy standards. It is a continuance of Encodex’s commitment to it’s customers to provide the best product information system.”

About Encodex:

Product information with detailed product descriptions.

ENCODEX® is the leading international provider of structured, standardised product information in the field of consumer technology including telecommunications, IT, electronic entertainment, household appliances, photographic equipment, office equipment and DIY. ENCODEX is a subsidiary of the GfK Group, one of the world's leading international research companies providing essential knowledge to industry, retail, and the service sector.

ENCODEX solutions support leading companies in the development and maintenance of product information, as well as the design of Internet and in-store display materials.

Every article is independently acquired by product specialists with long standing contact to manufacturers. Our database is updated daily. Consequently any new products are automatically available. The current range is more than 140 product groups from toasters and televisions to PCs and washing machines. Our aim is not only to cover specific product groups, but also markets / countries as comprehensively as possible.

The Encodex product information includes:

• Over 1 million items,
• Dating back to 1990,
• Across a range of 140 sectors,
• With their features,
• EANs (Individual bar code number), • Make & model number,
• An Average Market Price,
• An indication of where there are rank in the market,
• Pictures,
• In 20 Languages

Encodex can supply product information with detailed product descriptions, definitions and quality images. Encodex can be used to provide timely and adequate information with a view to facilitating management of inventories, sales, deliveries and, thus, lowering overall costs and increasing customers’ satisfaction.

Point of contact
Tullika Bhalla
ENCODEX Assistant Product Manager

SW: +44 (0) 870 603 8100
DL: +44 (0) 870 603 8155
Tullika.bhalla@gfk.com