Advertising and Marketing: Reardon Smith Whittaker Hires New Business Manager

Cincinnati, OH — October 24, 2007 — Dixie Caporal has joined Reardon Smith Whittaker (RSW), a lead generation and agency branding consultancy, as a New Business Manager. Caporal brings to RSW a solid marketing and sales background, having worked for Chisano Marketing Communications developing and managing the strategy of diverse marketing programs. At RSW, Caporal will be responsible for managing the outreach on behalf of a number of agency clients.

RSW US managing director Mark Sneider, says, “Dixie is a wonderful addition to RSW. She brings enthusiasm, solid marketing expertise and the willingness to work hard on behalf of our clients, assisting them in their continued growth and awareness building efforts.”

Caporal is a graduate of The University of Dayton. She holds a bachelor’s degree in business administration and marketing.

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About RSW

Reardon Smith Whittaker is a lead generation and business development consultancy that operates like a virtual new business development group to help agencies build pipelines of qualified new business opportunities and more effectively position themselves in the marketplace. More information can be accessed at: www.rswus.com or by calling 513.898.0940 x101. Sneider can be contacted at mark@rswus.com.


Media Contact: Nicole King
nicole@eisenmanangementgroup.com
330.316.6809


Editor’s Note: Dixie Caporal joins Reardon Smith Whittaker as new business manage