Magenta Technology developped next generation personalised Internet applications

Magenta Technology has developed the next generation Internet tools, based on multi-agent technology, which will enable all the web players, from “consumers” to “owners”, to enhance the Internet usage. The users benefit from the better control over the experience obtaining the relevant information and the Internet “owners” profit from the personalized marketing and advertising that our cutting-edge tools can provide them.

The Internet nowadays has become a major player in the media environment. Its popularity grows every day and the amount of content available on it increases every minute, which makes search for the relevant information more and more laborious. In this context, Magenta Technology has developed the next generation Internet tools, based on multi-agent technology, which will enable all the web players, from “consumers” to
“owners”, to enhance the Internet usage. The users benefit from the better
control over the experience obtaining the relevant information and the
Internet “owners” profit from the personalized marketing and advertising that our cutting-edge tools can provide them.

Our tools panel is composed of 5 components based on the multi-agent
technology:

• Smart Guide: helps to track user behaviour and recognise user
interests by analyzing actions (including navigation, viewed materials, communications with other users) and suggests new links, materials and users that are relevant and interesting to the
individual user.

• Smart Content: allows users to describe and search for items in various formats including news, blogs, photos and video with the ability to suggest relevant content to a user based on her interests or user profile.

• Smart Advertiser: personalizes marketing campaigns by analyzing each individual user’s interests and situation, allowing advertisers to target potential buyers at the “market of 1”
level and dynamically change campaign strategy depending on individual preferences and behaviour.

• Smart Search: provides more intelligent search by “understanding” the meaning of content rather than using keywords and prioritizing search results on the basis of an individuals preferences and interests.

• Smart Scheduler: helps to dynamically plan team activities for groups of users in social networks or within a company. The schedules and preferences of each user are considered. Assists in
project planning by organizing time and resources for relevant project tasks

Benefits:

Online Advertisers, Online Vendors, Marketing Companies

Problems faced:
• Low conversion rate of advertisements to purchases
• Necessity to spend a lot of time, efforts and money to cover large
areas and a big number of users to find your customers

What we offer:
• There is the possibility of forecasting outcomes
• Targeted advertising delivering enhanced financial results for lower
costs

Site Owners, Internet Portals, Social Networks and Communities

Problems faced:
• Attracting and retaining of users requires better content
presentation and constant improvements

What we offer:
• Personalized approach to each user. The proactive offering of targeted content, taking into consideration user’s interests, leads to growth in user numbers, increased attention and longer stays on websites

Search engines

Problems faced:
• Poor quality of search results: keyword-based search, leading to an
overload of unnecessary data

What we offer:
• Understanding of search phrase semantics and synonyms which
brings better search results and improves the user experience
• An ability to search and compare new types of files, typically not
supported in search and analysis, such as music, video and pictures

Online users

Problems faced:
• Noise

What we offer:
• Personalised content and greatly enhanced control over your user
experience
• Search results and advertisements that are relevant and useful

If you want further information on our Personalised Internet applications,
please visit our website or contact us, we would be happy to provide you
further details and discuss our new Internet vision focusing exclusively on
the user.