Mobifusion Launches World Almanac Exclusively on Motricity —Demand for mobile educational products increasing as consumers want info on the go —

Fremont, CA, October 23, 2007 – Mobifusion, a U.S.-based pioneer in the world of mobile media, announced today the release of one of the top selling education titles in the world, the World Almanac now available on Motricity, a leading provider of mobile content services and solutions.

“World Almanac is one of the world’s bestselling titles on the market today for the mobile handset,” said Jitender Verma, Sr. Sales Manager of Mobifusion . “More and more consumers are seeking branded content that provides rich and varied reference information. With our mobile version of World Almanac, Motricity is able to deliver the best reference product so people everywhere can enjoy the independence and productivity of a mobile lifestyle.”

“We are pleased to partner with Mobifusion to offer consumers world-wide exclusive access to quality branded mobile applications and top selling reference and lifestyle content, says Tim Tyndall, Developer Relations Manager from Motricity. Before the end of the year, Motricity will also release the all new 2008 edition of the World Almanac for Kids, a bestselling facts source for children of all ages.

Motricity will be promoting World Almanac on Palmgear, Pocketgear and Smartphones extensively through their site banners and newsletters. Motricity operates a network of consumer web sites that offer applications for mobile devices, including: eReader.com, PalmGear.com, Pocketgear.com, Smartphone.net, SymbianGear.com and Mobile2day.de, and powers similar web sites for customers such as the Sony Ericsson application shop, the Palm Software Connection and the PalmSource shop.

About Mobifusion
Mobifusion is a leading mobile media content company that partners with top media and publishing companies to develop and deliver best-selling branded mobile content products to consumers around the world. The company’s patented m-publishing technologies provide rich information and entertainment products across wireless platforms. Mobifusion’s award-winning products are enjoyed by millions of mobile users and are available through the world’s top wireless operators and retailers. Mobifusion is privately held and is headquartered in Fremont, CA, with additional operations office in New Delhi, India. For more information, please visit: www.mobifusion.com.

About Motricity
Motricity is a leading provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time. The company's offerings span the content delivery chain, enabling compelling end user experiences and delivering profitable and reliable mobile content offerings for mobile network operators, media and entertainment companies, mobile specialists and more. Motricity's customers include seven of the top 12 mobile network operators in North America and 20 of the top television networks with marquee partners such as MTV, BET, Turner, AT&T, Alltel, Bell Mobility and others. Products and services range from mobile portals and storefronts to messaging aggregation with access to more than 200 million mobile subscribers. Motricity is headquartered in Durham, N.C., and has offices in Los Angeles and Munich.