The Supplies Guys Launch TV Giveaway to Raise Awareness of Compatible HP Ink and Toner

Ink and toner retailer The Supplies Guys has announced they are launching a new plasma television giveaway promotion in connection with its HP toner and ink products. The purpose of the promotion is to raise awareness among HP printer users about compatible HP ink and toner cartridges, which are much cheaper than original HP products. A Supplies Guys representative said they created the contest as way to get the message to more HP printer users. “We’re looking at this as a good way to just build people’s awareness of less expensive HP compatible ink and toner cartridges,” he said. “The prices of HP consumables are so high, well, we know people are ready for some alternatives.”

Indeed, those in business and personal offices have seen the cost of printing skyrocket in recent years, and seen printer companies reap the hefty profits. Among those companies realizing the largest gains is Hewlett Packard. In August of this year HP surprised even Wall Street analysts when they posted soaring third quarter profits. Much of the gains came from HP’s Imaging and Printing group, which reported profits of $981 million, about half of which they attribute to ink and toner sales (http://redmondmag.com/news/article.asp?EditorialsID=8953). Though many consumers are upset at this trend of pricey HP ink and toner products, most feel there is nothing they can do about it. The Supplies Guys feels that they have an answer in their compatible HP products, which can cost as much as 61% less (http://www.suppliesguys.com/supplies/hp-laserjet-4000.htm) than original HP toner. Company officials say this can add up to hundreds of dollars per year for individuals, and thousands for businesses with high print volumes.

Even though compatible products are still relatively unknown, The Supplies Guys officials are confident their compatible products with become more widely known quickly. To accelerate that process however, the company is hosting a sweepstakes for anyone who purchases an HP color or monochrome toner cartridge before December 15. The prize is a 50” Plasma television (valued at $2199). Details on the sweepstakes are available at http://www.suppliesguys.com/supplies/hp-color-toner.htm.