The Art Institute Renames Core Program

SAN FRANCISCO, OCTOBER 20, 2007 – In response to advancements and the enhancement of a designer’s role within the communication technology field, The Art Institute of California – San Francisco has renamed its Interactive Media Design program to be called Web Design & Interactive Media. This program’s renaming is intended to highlight The Art Institutes web design curriculum strength within an existing program.

Lexi Leban, Academic Director of Web Design & Interactive Media at The Art Institute of California – San Francisco, commented on the renaming of the program, saying “Today in the rising world of e-commerce, every industry understands the need for a web presence to successfully conduct business. Due to the high visibility of web positions in today’s marketplace, we felt it was important to clearly communicate our strong web design curriculum to future students.”

The curriculum for Web Design & Interactive Media will continue to offer students classes that address interface design, interactivity, visual design, database design, dynamic content design, technology, information design, Photoshop and other layout programs. Graduates of the bachelor’s degree program will be prepared to enter the job market in entry-level positions such as Web Designer, Interactive Designer and Web Programmer.

To learn more about the Web Design & Interactive Media program, visit www.artinstitutes.edu/sanfrancisco

The Art Institute of California – San Francisco is one of The Art Institutes (www.artinstitutes.edu), a system of over 35 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
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