International hair and make-up artist Jerry Lopez launches a signature collection of ultra shine lip glosses, Jerry Lopez New York (JLNY)

New York, NY [October 19, 2007] — Women and the NY fashion elite will be buzzing now that Jerry Lopez, a New York-based hair stylist, make-up artist and entrepreneur announced his long-awaited cosmetic line, Jerry Lopez New York (JLNY). The lip gloss comes in twelve shades and contains a unique formula with the most advanced and rich ingredients such as collagen peptides to safely and naturally increase lip volume and reduce lip wrinkles. Other important components include, color, texture, taste and durability.

“My goal is to improve lip gloss so that I can see glossy, sexy lips everywhere,” said creator Jerry. “I want my ultra shine lip gloss to be chic, smooth, shiny - never sticky and most importantly to enhance the natural beauty of your lips with a fresh look that lasts. Ultimately, I want people who wear my lip gloss to feel like a Hollywood A-Lister,” added Jerry.

After years of researching, experimenting and recommending cosmetic products to his extensive roster of clients including Donna Karan, Catherine Malandrino and actress Rosie Perez, Jerry finally found the time to create his own dream product. The catalyst arose simply because lip gloss has always been his favorite and most essential cosmetic product to complete any look.

Additional inspiration came from living, working and socializing in Manhattan. As both a hard-working hair and make-up artist, and V.I.P guest, Jerry has participated in several beauty conventions, tradeshows, fashion shows, film sets, charity and red-carpet events, magazine launches and prestigious film festivals such as Sundance and Tribeca.

According to beauty expert Mario Gatti, “Jerry Lopez has a marvelous and unique talent and an uncanny ability to create glamorous looks no matter who you are," said Mario. "Jerry Lopez's lip gloss collection is sure to be the latest cosmetic accessory to enhance beautiful lips everywhere,” said Mario.

Jerry explains his philosophy about beauty, “Beauty should be fresh and paired with healthy looking skin, beautiful eyes and shiny, sexy lips.” With names such as Love NY, Nude VIP, Sweet RSVP, Plum BBF, Sexy Queen, Bronzed Queen, Sensual Pearl, Golden Glow, Natural Glow, Pink Candy, Tropicana and Magic Clear, the glosses are designed to match your mood, look, occasion and season.

Jerry Lopez New York (JLNY) ultra shine lip gloss is packaged in a convenient bottle with a sponge tip that provides a quick, smooth and even application.
The glosses are priced at $20 and can be ordered through www.jerrylopez.net. A major deal is currently being negotiated to distribute the gloss at a global level. Jerry Lopez New York (JLNY) also plans to expand the line to include a matching eye shadow and shimmering blush.

For sample products, a media kit and additional information about Jerry Lopez New York (JLNY), please contact Jerry by email at jerry@jerrylopez.net. For all interview requests, please contact publicity manager Briege McGarrity at (917) 783-4042 or via email at press@jerrylopez.net.

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About Jerry Lopez:
Jerry is the Creative Director of JLNY and is an international hair and make-up artist based in New York City. Born and raised in Lima, Peru, Jerry began his career in the beauty industry at the age of sixteen. He quickly honed his skills and established himself on film and television sets, fashion shoots, advertising campaigns, private events and music tours all over South America.

Jerry has worked extensively with fashion photographers, top designers, models, celebrities, filmmakers and musicians and has demonstrated his innovative flair and signature style to the entire fashion elite including Donna Karan, Catherine Malandrino and actresses such as Rosie Perez.

Jerry's passion for beauty and fashion resulted in the birth of his lip gloss collection. He simply imagined it, visualized it, and worked hard to make the dream come true. Once you are noticed wearing Jerry Lopez New York (JLNY) ultra shine lip gloss anything is a possible. “Your lips will shine beautifully,” says Jerry with his gleaming Hollywood smile.

Press contact:
Briege McGarrity
917 783 4042
917 945 6407
press@jerrylopez.net
www.jerrylopez.net