Anubis Marketing Deploys Web 2.0 Strategies to Put Clients at the Leading Edge of Communications Change

HAGAMAN, NY — October 18, 2007 — Internet marketing and search engine optimization is challenging traditional sales and marketing strategies for all business sectors in all channels. For business-to-business marketing, the availability of web-based creative tools, social networking sites, and broadband access have radically changed the content, frequency, and direction of customer communications. Anubis Marketing, now in its third year, is at the forefront of this dramatic sea of change in business communications.

“Building online communities and using the power of search optimization to facilitate conversation within and between the communities is now replacing traditional marketing messaging which was one-way communication,” said Lara Kulpa, Anubis president and founder. “In the web 2.0 world, people of similar interests are finding each other and talking to each other in ways that profoundly alter the old push-the-message-out strategies.”

Old marketing and sales models continue to decrease in effectiveness as the way people acquire and communicate about product and service information is changing on a daily basis. An interactive and robust web presence as part of an integrated promotion strategy is now a critical element of business success.

The scope of businesses affected by this seismic shift in customer communications is illustrated by the variety of clients and companies looking to Anubis Marketing to create their internet marketing programs. Publishers, entertainers, industrial engineers, bloggers, and TV celebrities represent just a few of the business segments eager to put the company’s internet savvy to work for them as they build their own online communities.


About Anubis Marketing
Anubis Marketing is a state-of-the-art internet marketing firm that provides a full complement of services to its clients. Using the latest Web 2.0 technology, every element of a customized and integrated marketing campaign is aligned to the strategic objectives of the client. From website development to e-commerce, ad campaigns, content development, and content management, Anubis Marketing is committed to helping clients navigate and deploy internet marketing to full advantage.

For more information and a list of client companies, visit www.anubismarketing.com.