Conduit Network Explodes Across the Gaming World with More than 3,000 Gaming Community Toolbars

Redwood Shores, CA – October 19, 2007 – Conduit, the leading platform for building online communities via community toolbars, today announced that the Conduit Network has reached an extraordinary milestone in online gaming. More than 3,000 game sites that serve millions in the online gaming industry have created Conduit community toolbars to engage and connect users all over the world.

Conduit's community toolbars allow gaming publishers to offer a customized, branded toolbar to their users that helps increase user numbers, user engagement and revenue potential by fostering loyalty and community interaction. The community toolbar can be loaded with all of the tools that online casual gamers crave including instant game news updates, chat capabilities, widgets and gadgets, freeware updates, and, of course, instant access to games.

Forward-thinking online gaming publishers using Conduit include:

• Absolutist – a very popular website and community of gaming enthusiasts that provides gamers with a quality non-stop casual gaming experience on all platforms.
• OTS Software – a publisher of addictive freeware games that continually rolls out new freeware and online games including First Person Shooter Games, Third Person Action Games, Space Games, Kids Games, Card Games, Mind Puzzles, and much more.
• Tibiacity – one of the most popular Tibia fan sites on the Web. Tibia is an MMORPG characterized by an incredibly passionate active community of users.

“Our community toolbar has become valuable as it raises our users’ activity levels and keeps them engaged with our site,” said Tatyana Garat, marketing director at Absolutist. “The Conduit community toolbar exceeded our revenue expectations right away. We are now looking forward to expanding the reach of our toolbar with even more games and features in the very near future.”

“Our users are wild about the Conduit community toolbar,” said Jody Chaffin, president of OTS Software. “The number of our active users quadrupled in a single month. They play games directly from the toolbar and find out first about new freeware, no matter where they are on the web. The community toolbar brings them right back to our site.”

Conduit has proven to drive user engagement and increase game play by enabling fans to launch games directly from the browser. As an innovative marketing tool, the community toolbars increase access and distribution of a publisher’s content, offer game promotion opportunities and increase top-of-mind awareness. Because the community toolbar sits directly in the gamer’s browser, it offers constant “face-time” and encourages the gamer to do what comes naturally – come back often to play more games.

With more than 12 million users in the Conduit Network, Conduit’s community toolbars get spread to a massive community of enthusiasts. The viral nature of the toolbar increases its usage in a self-sustaining nexus of activity.

“Conduit and the casual gaming community are perfect for each other,” said Ronen Shilo, founder and chief executive officer of Conduit. “For publishers, we offer a constant connection with active users, which in turn offers greater revenue possibilities. For gamers, this translates into a more exciting and user-friendly gaming experience. The astonishing growth we’ve seen in this space is sure to continue as gamers keep seeking new ways to connect with their favorite communities.”

To create a community toolbar for your website, visit: http://www.conduit.com/Wizard.

To hear more about how to use community toolbars to monetize gaming sites, please join Conduit at the Casual Connect Europe conference:

Presentation: How to Monetize Your Games and Increase Conversions of Free Trials
Description: Learn how you, as a game publisher, can increase access to your content and generate revenue with a Conduit community toolbar. The customizable community toolbar features the best of your offering and sits at the top of the user’s browser. It’s a phenomenally popular live channel to your community that increases top-of-mind awareness, distributes your content and generates additional revenue.

Who: Brock Kaye, Associate VP Business Development, Conduit Inc.
When: October 18, 2007 from 16:00 – 16:45
Where: Casual Connect Europe: East 2007
Conference Center
Hospitalna Street 12
Downtown Kyiv, Ukraine

About the Conduit Network
The Conduit Network consists of 12 million users who connect real-time with over 140,000 publishers via a community toolbar. Users surfing the web are alerted of publishers in the Conduit Network, which facilitates brand awareness. Users can subscribe to publisher communities of choice with a single click, with no download and without sacrificing browser real estate. With the Conduit Network, publishers experience free exposure, achieving user acquisition in an unprecedented way.

About Conduit
Conduit is the leading platform for building online communities via community toolbars. Online publishers can use Conduit to quickly and easily create a free community toolbar to persistently connect with and engage their users via the browser. Consumers can use the myConduit toolbar to search and subscribe with one click to the hottest web communities. Conduit delivers unprecedented community loyalty and site traffic for over 140,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, RE/MAX, TechCrunch, Blogdigger and small and medium organizations in 112 countries around the globe. Conduit's innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA. For more information about Conduit, visit www.conduit.com or email info@conduit.com.