Mobifusion Teams Up With ORG Ltd. To Deliver Content to Maxis in Malaysia — Face morphing MMS program now available to Maxis Customers —

FREMONT, CA, October 18, 2007 – Mobifusion Inc., a global developer of premium mobile content, announced today that its India-based office, in conjunction with India’s ORG Ltd., has launched a full suite of next generation mobile content applications with Maxis Communications Berhad (“Maxis”), Malaysia’s leading mobile operator.

“As Malaysia’s top mobile infotainment provider, Maxis already has an impressive and innovative array of products, which is why we wanted to work with them,” said Prashant Gupta, Managing Director of Mobifusion’s India Center. “Together with ORG, we are able to quickly expand their product line and have already begun with an exciting and entertaining MMS Morphing program that lets mobile users to morph their likeness into that of a celebrity.”

“This collaboration between Maxis and Mobifusion is yet another first-to-market product from Maxis,” said T. Kugan, Maxis’ Head of Product Development and Infotainment Services. “Maxis has always been at the forefront of technology innovation in Malaysia, especially in new product development. Our customers are most often the first in Malaysia to explore innovative new services within the mobile environment.”

According to Pavan Mandhani, Mobifusion’s founder and CEO, the Maxis deal is further proof that Mobifusion’s cutting-edge technology and partnership with ORG is a perfect combination for telecom companies wishing to expand their mobile media content portfolio. “Mobile users worldwide want access to premium content while on the go and we’ve got the technology that delivers and overcomes the complexities traditionally associated with mobile device diversity. It’s a win-win situation for everyone, especially the mobile consumer.”

MMS Morphing features a suite of face-recognition technologies that allow Maxis customers to search for their celebrity look-alikes or morph their photos into new images. A face photo or mug-shot photo is sent via MMS and then the program’s advanced face-recognition technology matches the face against a database of international celebrities and sends back an MMS with a morphed sequence of the look-alike. The program also enables users to artistically create Picasso or Rembrandt-style portraits of themselves and also Manga look-alike versions. All MMS Applications are currently available at 0.50 Malaysia Ringgit (MYR).


About The Maxis Group
Named Asian Mobile Operator of the Year 2007, the Maxis Group currently operates in three key Asian markets – Malaysia, India and Indonesia – with a 5,000-strong workforce collectively serving over 14 million customers and offering a comprehensive range of communications services, including mobile and fixed line telecommunications, valued-added data and content services, wireless and fixed line broadband services and international gateway services.

In Malaysia, Maxis Communications (Maxis) is the country’s premier mobile telecommunications operator, with the lead in post-paid and pre-paid (Hotlink) subscriber base. The Maxis Group operates in India through subsidiary Aircel Limited and in Indonesia through PT Natrindo Telepon Seluler.

Since it began operations in 1995, Maxis has won numerous awards. Most recently, Maxis was named Malaysia’s “Most Admired Company” by the Asia Wall Street Journal in 2006. In June 2007, leading regional industry journal Asian Mobile News named Maxis as “Asian Mobile Operator of the Year” and “Malaysian Mobile Operator of the Year”, due to its clear demonstration of leadership in business performance, brand value, sustained service excellence, network quality and product innovation, further reinforcing the Maxis Group’s mission to be a Regional Communications Leader of Choice. For more information, please visit www.maxis.com.my.

About ORG Telecom Ltd.
ORG Telecom Ltd., wholly owned subsidiary of ORG Informatics Limited, is a leading system integrator in Telecom & IT, offering completely integrated solutions in VSAT & Bandwidth, value added services, Billing, OSS & IT based solutions, Next Generation Wireless Solutions and Network Infrastructure Services. ORG has offices in Indian Subcontinent, Afghanistan, Bangladesh, Singapore, and the US. For more information about ORG Telecom, visit www.orgtelecom.com. ORG Informatics Ltd. (ORG) is a leading system integrator with interests in IT & Telecom. Operations Research Group (ORG) was setup by Dr. Vikram Sarabhai, founder of Indian Space Technology, in 1960. ORG System was formed in 1978 to service IT infrastructure needs of industry in India. Visit the company's website at www.orgltd.com

About Mobifusion
Mobifusion is a leading mobile media content company that partners with top media and publishing companies to develop and deliver best-selling branded mobile content products to consumers around the world. The company’s patented m-publishing technologies provide rich information and entertainment products across wireless platforms. Mobifusion’s award-winning products are enjoyed by millions of mobile users and are available through the world’s top wireless operators and retailers. Mobifusion is privately held and is headquartered in Fremont, CA, with additional operations office in New Delhi, India. For more information, please visit: www.mobifusion.com.