Mobifusion Continues Award-Winning Streak; Four Mobifusion Mobile Content Products Selected as Finalists in Smartphone & Pocket PC Magazine's 2007 Best Software Awards

FREMONT, CA – October 17, 2007 Mobifusion, Inc., an emerging leader in mobile media that supplies premium products to mobile consumers worldwide, today announced that it has received four finalist nominations in Smartphone & Pocket PC Magazine's prestigious 2007 Best Software awards. The company’s World Almanac Handheld Edition for Smartphone, CIA World Factbook Handheld Edition for Smartphone, Britannica Concise Encyclopedia Handheld Edition for Pocket PC and World Almanac Handheld Edition for Pocket PC are all finalists in various categories.

Mobifusion’s products were chosen by the members of the Smartphone & Pocket PC magazine Board of Experts responsible for judging thousands of Windows Mobile products in various Pocket PC and Smartphone categories to determine finalists and winners.

“We are proud to have received four finalist nominations this year in Smartphone & Pocket PC magazine’s 2007 awards – another very good showing for us in a highly competitive mobile content marketplace,” said Pavan Mandhani, founder and CEO of Mobifusion. “This recognition, coupled with the market’s enthusiastic response to our products, validates Mobifusion’s ability to deliver premium mobile products based on bestselling media brands.” According to Mandhani, this is the fourth year in a row that the company’s products have been recognized for these awards.

“The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software” said Smartphone & Pocket PC magazine publisher, Hal Goldstein. “The awards process is a huge 6-month undertaking involving the experts of the Windows Mobile community and over 15,000 Pocket PC and Smartphone products.”

About Smartphone & Pocket PC magazine
Bi-monthly Smartphone & Pocket PC magazine is a print publication also available in MS Reader and Zinio Digital format, written for users of Windows Mobile PDA’s and Smartphone devices. Each issue includes hardware and software reviews, user profiles, practical tips, plus an “Enterprise Solutions” supplement. Its companion Web site, www.PocketPCmag.com, is updated each day with news, hot downloads, Web sites, reviews, and tips; and also contains archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia of over 4000 third-party software and accessories products. Subscriptions include the annual Buyers Guide and coming December, The Ultimate Smartphone and Pocket PC How-to Guide.

About Mobifusion
Mobifusion is a leading mobile media content company that partners with top media and publishing companies to develop and deliver best-selling branded mobile content products to consumers around the world. The company’s patented m-publishing technologies provide rich information and entertainment products across wireless platforms. Mobifusion’s award-winning products are enjoyed by millions of mobile users and are available through the world’s top wireless operators and retailers. Mobifusion is privately held and is headquartered in Fremont, CA, with additional operations office in New Delhi, India. For more information, please visit: www.mobifusion.com.