Disha Direct kicks off Second Home Carnival in Mumbai

Mumbai, October 13, 2007: Heartland, the second home division of Disha Direct (www.dishadirect.in), a fast-growing real estate marketing company in India and the pioneer in the concept of a luxury second home in the country, has launched the Heartland Dream Second Homes Carnival 2007 in Mumbai. The month-long Carnival kicked off at the Times Property Second Homes Exhibition at the Bandra-Kurla Complex on October 12, 2007 and will continue for a month until November 11, 2007.

The Heartland Carnival 2007 will offer property buyers strikingly attractive special offers and discounts. On offer for property buyers will be dream homes at serene locations such as Lonavla, Khandala, Talegaon, Kasara, Vikramgad and Neral (near Karjat) in the attractive price range of One and a Half Million Rupees (Rs.15 lakhs or approximately US$39,000/-) and One hundred fifty million Indian Rupees (Rs.1.5 crore, or approximately US$3.81 million).

Along with these aesthetically designed, fully-furnished second homes, buyers can also expect huge discounts ranging from Rupees Fifty Thousand to Rupees Three Hundred Thousand (Rs.3 lakhs). In addition, one lucky home buyer at Carnival 2007 will be rewarded with a 10,000 sq.ft plot of land (worth Rupees One and half million) at Sahyadri, an upcoming project located amidst the lush green hills of Neral near Karjat, close to Mumbai. During the Carnival, banks and housing finance institutions are offering bank loans at special rates. All in all, the Carnival is a wonderful opportunity for second home buyers to get unmatched offers.

Disha Direct is inviting prospective property investors looking to grab some of the best investment properties in locales close to the commercial capital of India or home buyers in search of a weekend getaway home or vacation home to the Carnival. Alternatively, they are welcome to visit any of Heartland’s customer relationship centers at Andheri, Pune, Talegaon or Thane to avail of the special offers [complete contact details on the company website].

"Disha Direct and Heartland have become synonymous with the word second home in India in a very short period. We are proud to have more than 2000 extremely happy customers who are now enjoying a quality of life that they aspired to, but hadn’t been possible previously,” said Santosh Naik, CEO & Managing Director of Disha Direct. “The Heartland Carnival 2007 is another opportunity for home buyers to come and ‘Celebrate Life’ with us, as we bring them face to face with their dreams that can become a reality.”

About Disha Direct
Disha Direct (www.dishadirect.in) is the pioneer of the ‘second home’ concept in India and the market leader with over 2000 happy customers. With 6 completed and 12 ongoing projects at various locations, the Heartland Division of Disha Direct focused on second homes strives to provide ideal living conditions, with top quality homes and unmatched level of customer service. The Heartland team strives to bring in innovation and freshness with every project and committed to highest levels of honesty and integrity in dealing with customers.

Heartland’s vision is to provide India the finest second homes that meet the emotional, physical and psychological needs of its people. In line with that vision, Heartland specializes in ideally located projects that are not far from the city while at the same time being far enough from the hustle and bustle to provide a relaxed lifestyle in harmony with nature. The emphasis on blending in leisure, peace, health, modern amenities, while at the same time providing considerable scope for appreciation of value of the property investment, is unmistakable.

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