Marketing medical education

Primary Research Group has published MARKETING MEDICAL EDUCATION (ISBN 157440-065-7). The report
profiles the efforts of 10 medical institutions to develop and market their education offerings in the United States and
overseas. The findings are based on detailed interviews with education directors of major medical schools, medical societies
and other organizations offering medical education. The institutions profiled include: the American Medical Association,
the American Academy of Family Physicians, Cornell University, the University of South Carolina at Spartanburg, the American Academy of Pediatrics,
Cincinnati Children's Hospital, Vanderbilt University School of Nursing, Kendle International, Southwest College of Naturopathic Medicine,
and Washington State University.

The report focuses on issues such as: adjusting to the new regime less favorable to the role of pharmaceutical companies in educational marketing,
impact of the nursing shortage on medical education, and the impact of the web, medical telematics and distance learning on medical
education.

The report finds that medical schools and other vendors of medical education services are aggressively forming partnerships
with hospitals, colleges, pharmaceutical companies, medical professional societies and other organizations to enhance their
competitiveness and marketing reach. While distance learning has not yet made as great an impact as in many other educational
markets, practitioners expect a significant impact over the next five years.

Hot topics on the mind of medical educators include: naturopathic medicine, which is rapidly making inroads in key states, the impact
of the aging of the US (and indeed, world) population, and oncology and pharmavognomics.

The 80-page report is available for $295.00. A digital version with rights to print out one additional copy is $395.00.
Order print of electronic versions directly from Primary Research Group or order the print version from leading book suppliers
such as Blackwells, The Book House, Emery-Pratt, Academic Book Center, Midwest Library Service, Eastern Book Company,
Ambassador Books, Franklin Book Company and other suppliers of medical and library science titles.