Cacharel Ready-To-Wear Returns to the States

For spring 2008, Cacharel returns to the United States with a comprehensive ready to wear line that is understated, confident and entirely feminine. Beginning with a modern palette of neutrals, including white, khaki, grey and black, Cacharel pleats, drapes and form-fits a line of interchange-able and seductive separates that work from day into evening, beautifully.

The finest European silk, jersey, cotton and poplin form the essential core of the line, yet each silhouette is quietly sexy by the unique details given to each garment.

Tops are pleated or draped in knit or jersey to reveal and enhance shoulders and arms; white or print shirts are made from tissue-thin cotton or voile that demurely button up. Skirts, too, have feminine details: whether designed with two deep pleats in the front, with side pleats or with a band of pleats that hug the hips, all accentuate the woman’s waist and give modern movement to the garment. Trousers are slim and enhance the length of the leg. Whether in 3/4 or ankle length, the trouser elegantly lengthens the body and stature of its wearer. Trousers and skirts are topped by interesting jackets that flare just above the hip in a flirty good girl way, or they are fitted close to the body for a more tailored look. Cacharel also designed several trench coats in lightweight water-repellant cotton: There is just nothing sexier than a trench coat on a woman. In dresses, Cacharel’s use of metallic fabrications in subtle neutral colors is a stroke of genius; sequined and pleated crepe dresses offer evening alternatives. Day dresses abound: Cacharel offers abstract prints that have bandeau tops or bra top slip dresses in stretch cotton in an array of solid colors. For fun, Cacharel plays with color, offering a ruffled halter in a bright yellow print or a voile print that gathers under the breast. A shift dress delights with the simplest tiny ruffle detail at the neckline.

Background:

Cacharel is a fashion company that was created in France in 1962 by Jean Bousquet. A 1960’s designer on the cutting edge of fashion, Bousquet had an intuitive grasp for the changing needs of women in the new world after WWII. He instinctively and creatively grasped the diminishing power of haute couture and the need for a new type of clothing for the emerging ‘nouveau-rich’ woman who was educated, edgy, hooked into a new art and music scene, and on the go. These women wanted and needed something new.

Bousquet created clothing to fit this new lifestyle— a ready- to-wear line that was fun, feminine and that captured the spirit of the new young woman. Young woman loved his clothes, and his talent was noticed, globally.

Bousquet created many fashion firsts in the 60’s: a crepon shirt that became a ‘fashion must-have’; and, easy to wear dresses, skirts and blouses that had a freer feeling than the silhouettes of the 50’s. He also created a multitude of feminine designs using the Liberty print, those fabulous tiny cotton prints that were synonymous with the 60’s artistic spirit. Understanding the power of the picture, Bousquet hired high profile photographer Sara Moon, who romanticized the Cacharel story with beautiful and inventive photographs that captured the spirit of the woman and the times. The photographs and the Cacharel label became legendary: an icon in the fashion world and beyond. Women were young, free and fabulous in Cacharel.

Cacharel, Inc. will offer in the United States women’s ready-to-wear, children’s wear, men’s wear, and accessories.

B2X, an international trading company headquartered in Jersey City, New Jersey, announced an exclusive licensing and distribution agreement for the Cacharel brand in the United States in August.


Public Relations contact:
Deborah Berger, PUREpr
24 East 93rd Street, #3B N.YC. 10128 deborah@purepr.biz 212.410.9039