Digital Media Network at Ski Resorts from Sitour Makes Out-of-Home Marketing Affordable for Small Businesses

KINGSTON, NY – Oct. 11 – A new national digital media network expanding in the upcoming ski season will give local, regional and smaller national businesses the ability to affordably tap into the power of out-of-home (OOH) marketing and outdoor advertising for the first time. Sitour USA’s wireless digital network makes it possible for local and other small businesses in ski resort areas to use digital media – the fastest growing medium in the advertising industry – to reach prime consumers in the affluent ski demographic as they enjoy leisure travel at resorts.

Having been successfully demonstrated and tested two years ago and operated in beta trials last season, Sitour’s digital media network goes live with the coming 2007/08 season with 110 signs in 45 resorts.

Sitour USA’s digital network also allows advertisers to reach a desirable demographic as resorts expand from winter activities into other seasonal activities, such as fall festivals, mountain biking, theatrical productions and water parks, making the network an ideal vehicle for year-round advertising and boosting local tourism.

“Not only is our digital media network a major benefit to national consumer advertisers, but the network opens exciting and cost-effective opportunities to smaller, local businesses that support skiers, boarders and resort guests year-round,” says Monte Rios, president and CEO of Sitour USA. “Connecting with the ski and snowboard public is no longer the private reserve of major brands.”

The full-color LED digital monitors can present local time, temperature and other information specific to the resort, providing real-time information to some of the most affluent consumers as they wait in lift lines for their next run. Content from the ski resorts is interchanged with advertising messages in five-minute cycles.

About Sitour USA
Sitour USA is a leader in advertising and event promotions to skiers and snowboarders, providing exclusive on-site ski resort advertising at 1,000 resorts in 14 countries. Sitour reaches 70 percent of the market’s total skier visits with advertisements that deliver complete saturation both on the mountains and inside the resort lodges. It also is a leader in on-site promotions, executing national ski event marketing tours.

Media Contact:
Sandy Frinton
JMC Marketing Communications & PR
Phone: 845-454-3895
sandy@mallen.com

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