Blue Marlin appoints Planning Director

Blue Marlin is accelerating its development as a strategically-led, insight-driven creative design consultancy with the appointment of Katie Lancaster as Planning Director for its London Head Office.

Katie is one of the advertising-industry’s leading planners and joins from Leo Burnett where she was a Planning Director for three years. She was responsible for leading strategic development across brands and regions for P&G and was also involved with the agency’s new business development.

Prior to that, as a Planning Partner at Rainey Kelly Campbell Roalfe/Y&R, London, Katie was responsible for the running of the planning department, working for well-known clients including Lloyds TSB, Kraft (Toblerone), thetrainline.com, Virgin Atlantic, Eurostar and Ericsson. Her career also includes board-level responsibility at WCRS and senior roles at M&C Saatchi and Ogilvy & Mather. She started her career as a Research Analyst at Boston Consulting Group in Munich.

Phil Langford, Blue Marlin’s UK Managing Director says: “Blue Marlin is all about ‘Landing Big Ideas’ that drive significant brand growth for our clients. We encapsulate what the brand stands for and bring it to life as a powerful and compelling design across all consumer touchpoints. Brand planning sits at the heart of everything we create, from strategy to innovation to design. Katie is an inspirational Planning Director who will provide us with visionary leadership in this area.”