Whim Boutique Opens Their Online Store

Whim Boutique opens it's online fashion store. Focusing on casual chic, Whim is a one-stop shop for contemporary jeans & tees. They feature many fresh lines like JET, William Rast, Hudson, Earnest Sewn, Project e, Fresh Karma, J&Co, Rachel Pally & 2b Free.

Whim Boutique is the ultimate shopping experience. Focusing on casual chic, Whim is a one-stop shop for contemporary jeans & tees. They feature many fresh lines like JET, William Rast, Hudson, Earnest Sewn, Project e, Fresh Karma, J&Co, Rachel Pally & 2b Free.


Whim was founded by Melissa Fairchild with the help of her sister Caitlyn. Whim Boutique brick & mortar store was opened in March 2007 on Main St in Burlington Vermont. The web boutique, whimboutique.com launched shortly after in August 2007.


If you visit the store in Burlington, you see that Whim has a clean look with white walls, bamboo floors and chocolate brown

fixtures. It is reminiscent of a boutique one might see in Miami or LA. “Our focus for the store is to make it easy to shop, with clean, nicely spaced racks�. The white crisp walls make the clothing standout and that really is what it is all about. Whimboutique.com is an extension of this vision- a website that is easy to shop- with a few short clicks you can have the latest in fashions.


Whether you shop at our store, or online, we are sure you will have a fun, easy shopping experience!