Sky Bet and Nestle enlist Neutralize (**).

Sky Bet, part of BSkyB and Nestle have both enlisted Neutralize to handle all elements of search engine optimisation for their brands.

Neutralize will be working across Sky’s betting and gaming products which include Sky Bet, Sky Poker, Sky Vegas and the forthcoming Sky Bingo, which will allow Neutralize to utilise its years of SEO experience.

Says Emma Crowe, Head of Poker, Sky Bet:

“In the crowded UK gambling industry we needed an agency that had a successful record of Search Engine Optimisation, as this will be an essential part of our ongoing marketing mix and so Neutralize was the natural choice for us.”

Neutralize is no stranger to household names with top brands such Black & Decker, London Stock Exchange and CNET already benefiting from its expertise. Now with the launch of its new Ascendex tool, Neutralize has managed to gain two more.

The unique Ascendex tool can spider sites in exactly the same way as a search engine would and identifies critical SEO issues in one hit. This automated system is highly efficient and therefore saves valuable time on projects and is proving to be highly desirable for brands with large scale sites.

Edward Cowell, Technical Director at Neutralize (**), commented;

"Top brands such as Nestle and Sky Bet need an agency that has both the experience and the cutting-edge technology to manage large-scale projects and most importantly deliver results, here a Neutralize we have the confidence and ability to do just that.”

With exclusive in-house tools and unrivalled industry experience, it seems likely that more Goliath brands will be heading Neutralize’s way.


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Notes to editors

For further information or images please contact:
Lotte Mahon
lotte@neutralize.com
http://www.neutralize.com
Tel: 0870 0630707

About Neutralize

Neutralize (**) is one of the UK's leading full service search engine marketing agencies, specialising in enterprise Search Engine Optimisation and advanced Pay Per Click Management. Neutralize have unrivalled experience in driving business success - in 2005 they were finalists for "Marketing Firm of the Year" in the UK Innovation and Growth Awards and placed 6th in the Deloitte Fast 50 business growth awards. Neutralize (**) was presented with the “Best Search Engine Optimisation Agency” at the 2007 Travolution Awards.

Neutralize is a Google Enterprise Professional Partner and a Google Adwords Qualified Company.

Neutralize (**) are dedicated members of the Nominet Steering Committee and Committee Members of the Search Marketing Association (UK).