Popular children’s clothes designer and retailer Vertbaudet teams up with UNICEF to support children across the world.

For more than forty years, children’s fashion brand Vertbaudet has produced fun, practical and stylish children’s clothes. Now the new collection created for UNICEF by designer Valeria Attinelli has a strong message: Support the rights of the child.

Vertbaudet has pledged to donate £1 from every item purchased from the collection to UNICEF.

Valeria Attinelli, a fashion designer who specialises in clothes for children, has created a fun, cheerful and carefree collection, which symbolises what childhood should be like for all children.

The Blabla doll (retailing at £10), is the new symbol of UNICEF.

The Fairy Wings (£9), the Venus Dress (£25) and a collection of various t-shirts, from only £10. These are printed with positive slogans highlighting the message from UNICEF, including: “Being a child is important”, “The world is in my hands”, “I am a fairy”…

These products have been created “to put a smile on everyone’s face and make children happy”, reports Valeria Attinelli.

Original and imaginative, this new children’s fashion collection uses bright and inventive textures as well as modern and cheerful colours. Overall the clothes convey a spirit of optimism.

“I have been inspired by the world of children itself, this imaginary world. I wanted to transmit a message and remind all of us that children are the adults of tomorrow and so that the hope of a bright future is in their hands.” continues Valeria.

The Blabla Doll has already collected more than €80,000 in France. This equates to vaccines for 4,000 children worldwide. This will help to protect 2 million children worldwide that face fatal illnesses.

Vertbaudet UK home shoppers are now also helping to collect money to finance the main objectives of the UNICEF:
• To educate girls
• To stop child labour and child prostitution
• To stop the involvement of children in conflict
• To vaccinate children worldwide and reduce the rate of at which children fall victim to HIV, tuberculosis, measles and other main childhood diseases.

All the items from the UNICEF-Vertbaudet children’s fashion collection can be found in the Vertbaudet fashion catalogue or from their official website: www.vertbaudet.co.uk

Vertbaudet online customers will navigate through interactive pages specially designed to make their online shopping experience as easy as possible and fun.

A couple of clicks is all that you need to purchase on www.vertbaudet.co.uk and help UNICEF in its aim of protecting children of the world.

With Vertbaudet shop happily, shop intelligently!

ABOUT UNICEF

UNICEF (United Nation Children’s Fund) is a major agency of the United Nations responsible for programs to aid education and health of children of the world.

In 2006 UNICEF celebrated its sixtieth anniversary. The association was born out of a humanitarian response to the children of Europe’s desperate need for assistance, in a world emerging painfully from the horror of the Second World War.

Nowadays, UNICEF is carrying out its quest in the help of children of the world - feed, care, protect, educate and react; many objectives not to forget that these children are the adults of tomorrow.

Support the cause of the UNICEF and find out from now on the Blabla Doll on www.vertbaudet.co.uk.

For more information about the UNICEF, please visit the main website on: http://www.unicef.org.uk/

ABOUT VERTBAUDET

Vertbaudet is one of the leading brands in the Redcats Group which also includes La Redoute and Empire Stores. Redcats is a member of the PPR Groups whose brands include Gucci and Yves Saint Laurent.

“Vertbaudet succeeded to spread a true message of solidarity through its products” Christine Chevalier, UNICEF FRANCE Event Manager.

Rated “Number 1 for Baby and Children’s wear” in an independent survey of mums who shop from home.

Kids Superbrands – one of the UK’s Best Children’s Brands 2006

Prima Baby Reader Awards 2006: Eco-Friendly award winner for the Organic Cotton range

Tommy’s Parent Friendly Awards 2006 – Best Maternity Wear and Best Online / Home Delivery Service – runner-up.
For all enquiries please visit http://www.vertbaudet.co.uk or contact
VERTBAUDET by phone: 0844 842 0000 - 8am - 10pm, 7 days a week.

For further press information, please contact
Laure Mondon
Online PR Coordinator
Web Certain Europe Ltd
Blackthorn House
Northminster Business Park
Poppleton
York
YO26 6QW
44 1904 780030