Ridata Introduces 32 GB 2.5Ó SATA Solid State Drive (SSD) Featuring a Read-Write of 60MB/PS-48MB/PS

Diamond Bar, Calif. - October 10, 2007 —Advanced Media, Inc., manufacturer and marketer of the popular Ridata brand of recordable CD and DVD media, electronic storage products, and digital media accessories, announces its new, non-volatile 32 GB SATA Solid State Disk (SSD) drive. The new SSD drive offers performance that is almost twice as fast a conventional Hard Disk Drive. Look for a 64 GB version of this 2.5Ó SATA drive to be available in late November.

"Our new Ridata SSD offers exceptionally consistent high performance in all environments," remarked Harvey Liu, Advanced Media President. "Compared to a traditional HDD the Ridata SSD is smaller; uses half as much power; is ultra lightweight; offers incredibly fast boot and access times, and operates at a low temperature with no mechanically moving parts. It is the ideal HDD replacement for OEMs, ODMs and system integrators as well as consumers,Ó Liu added.

Performance
It reduces boot up and seek times to seconds compared to conventional hard disk drives. Users can install new software programs in seconds rather than minutes. The data transfer rates are 60MB/s for maximum sequential read and 48MB/s for maximum sequential write. It requires a five-volt power supply and because of its low power consumption will dramatically extend user time on a laptop or other mobile computing application.

Data Integrity?SSD Drives are inherently resistant to vibration, shock and temperature extremes. The RoHS compliant drive is very reliable with more than 4,000,000 hours Mean Time Between Failures (MTBS). This level of durability reduces IT labor costs, and the danger of losing critical data. Data integrity is further supported by dynamic wearing leveling and a built-in ECC that corrects up to 3 random 12-bit symbols (Reed Soloman-4) of error per 512-byte sector. With a write endurance cycle (P/E) of more than 2,000,000 times these drives are built to safely write and store critical data.

Mechanical?Featuring no moving parts, the Ridata SSD SATA 2.5 inch drive meets bus interface industry standard Serial ATA (SATA) so there are no host compatibility or upgrading issues. The drive produces virtually no noise, no heat generation, and no vibration, while offering reliable temperature (0 to 70C) and humidity resistance that assures long-lasting data storage. It is engineered with semiconductor components and uses fast Single Level Cell (SLC) NAND flash memory. The 2.5Ó 32 GB drive weighs 64.5 grams with dimensions of 101.85 x 69.85 x 9mm.



Ridata is currently developing a variety of 2.5Ó SATA and 1.8Ó IDE based SSD cards with capacities and interfaces for every need. As with other Ridata products, these will be available through system integrators, selected retailers and Ridata distributors. Visit www.ritekusa.com for more information.


About Advanced Media (RITEK USA)

Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media. , Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The Ridata brand offers an extensive line of flash memory products including the cutting edge Solid State Drive (SSD) Series and up to 16GB 233X CF Cards. The brand also features USB EZ Drives including the award-winning Yego USB Hub drive and other USB drives such as the Twister USB drive. RidataÕs cornerstone products include Blu-Ray DVD series, HD DVD series, DL DVD-R/+R, DVD+/-R/RW, and CD-R/RW

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: ssdsales@ritekusa.com. Visit the Advanced Media web site at: www.ritekusa.com.
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Advanced Media Inc. Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

(c) 2007 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.