WHEN PATIENCE ISN'T A VIRTUE. New Book Features 110 Ways to Land that Hunk.

(New York, N.Y.) — To single women who are still hoping Mr. Right will seek them out between weekly errands and visits to the health club—think again. Times have changed. Women’s economic advances have produced an unheralded shift in the traditional dating paradigm: A recent survey of men ages 21-65, finds that 4 out of 5 admit to letting appealing female get away because they felt uncomfortable approaching. So what’s a single female to do? Get out there and make the first move herself!

An inspiring new book shows women exactly how to break the ice: Grab Your Tiger How 110 Women Made the First Move to Capture the Men of Their Dreams available at http://www.grabyourtiger.com. It features the creative techniques concocted by 110 females to give cupid a hand, ranging from clever ruses and honest admissions, to bold declarations. It challenges women who are tired of waiting for him to sashay over—did you know over 75% of all men miss flirting signals altogether, according to social scientist Richard Bandler?—to toss old maxims like ‘men love the chase’ and to take an active role in their romantic fates. “Why do independent, accomplished women still expect men to do all the heavy lifting when it comes to initiating contact?” asks author and relationship coach, Kathy Schwadel.

At the age of 46, the never-married Schwadel made her own quirky first move (with apologies to a mom who taught her otherwise) to meet the man who later became her husband. When he later confessed he’d noticed her too, but, shattered by a recent relationship, was not in a mindset to approach, she had the proverbial ‘aha’ moment: Is it fair that current bestsellers coax single women into jumping to the ego-deflating conclusion “He’s Just Not That Into You” if a guy hesitates to walk over? Maybe he’s very into you, just more worried about being rejected, distracted by the events of his own life or hesitant to encroach on the space of a female who seems to be doing quite well on her own.

She interviewed nearly 450 single men at her gym, at social events, in chat rooms and in online forums, and the overwhelming consensus among the men was that they are hopelessly confused. Less sure-footed about their role as aggressors than their dads and granddads, today’s males have become so gun-shy they are likelier to assume an attractive female is involved, or out of their leagues, than to risk a cold shoulder. The sentiment in a nutshell? “Heck, I get attitude about holding a door open for some of them—I have no idea what women want!” According to Schwadel, “It seems like ‘playing it safe’ has become the new default setting.”

Savvy first-move strategies that females can put to work immediately, downloadable stories featuring women who have initiated contact and are now married to their tigers and a quiz to determine if your attitude is keeping you from meeting a great guy, are available at http://www.grabyourtiger.com.

"It’s a new world, ladies!" exclaims Schwadel. "Cherchez le man!"

To set up an interview with the author, or for more information, please contact Kelly Mannis at 212 570-2009 or send her an email at kellymannis@grabyourtiger.com.

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