Business Requirements Analysis and Project Management Training Provider Watermark Learning Introduces Powerful New Methods For Uncovering Customer Expectations

Atlanta, GA October 8, 2007 –- Today, Watermark Learning, a globally recognized provider of business requirements analysis and project management training, will once again transform the way project professionals manage their projects with the debut of its presentation, “Oh No, You Gave Me What I Asked For! Common Pitfalls to Uncovering Expectations” at PMI Global Congress North America in Atlanta, GA.

The presentation is based on the paper of the same name by Watermark Learning principals Elizabeth & Richard Larson, both registered project management professionals (PMPs) and certified business analysis professionals (CBAPs).

Garnered from their decades of experience with both business analysis and project management training, the paper and presentation speak to the inescapable reality that any project ignoring the importance of uncovering customer expectations is susceptible to failure, despite otherwise outstanding execution.

“Uncovering expectations, at its core level, is about the art of consultative questioning,” states Watermark Learning CEO Elizabeth Larson. “As we have trained students of our project management and business analysis training programs throughout the years, mastering this art will lead to more success in analyzing, documenting, and validating customer requirements. And, it is an essential skill in discovering customer expectations about the products our projects introduce.”

Any project manager who hopes to achieve skillful mastery of this art, must first define a customer’s expectations by identifying their custom requirements.

Powerful methods detailed for achieving this objective include:

• Overcoming all too common pitfalls, such as asking the right questions the wrong way.
• Synthesizing responses to customers by not only actively listening, but paraphrasing and clarifying requirements through relevant questions.
• Recommending solutions tailored for acceptance that speak to the needs of all those who will be affected by its implementation.

“Elizabeth and I look forward to imparting these lessons learned through our years of project management and business analysis experience via this new paper and presentation,” states Watermark Learning founder and President Richard Larson. “We believe that both new and experienced project managers will take away ideas and techniques designed to enhance performance and produce enduring results.”

The presentation “Oh No, You Gave Me What I Asked For! Common Pitfalls to Uncovering Expectations” based on the paper of the same name by Watermark Learning principals Elizabeth & Richard Larson, will debut at 10am today at the PMI Global Congress in Atlanta, GA.

About Watermark Learning
Watermark Learning is a globally recognized business analysis and project management skill development company. Watermark Learning offers training and mentoring on Project Management, Business Requirements Analysis, Influencing Skills, and UML training. 3M Company, Boston Scientific, Cargill, Inc., The Hartford, Travelers Insurance, Northwest Airlines, United Health Group, U.S. Bank, and other Fortune 1000 size organizations. http://www.watermarklearning.com.

Agency Contact
Mike Yanke
Misukanis & Odden
myanke @ misukanisodden.com
952-400-7431

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