The Magical Kitchen Hosts Customer Appreciation Day on October 20

Simi Valley, CA (October 8, 2007) – The Magical Kitchen™ is hosting its first annual Customer Appreciation Day on Saturday, October 20 from 9:30 a.m. – 5:00 p.m. “It’s our way of saying thank you to our great customers for their overwhelming patronage since we opened our doors in May of this year,” said Lisa Eidman, owner of The Magical Kitchen. “We have lots of fun activities planned for the day and many special offers.”

Customers will have the opportunity to watch cooking and product demonstrations conducted by top of the line small appliance and houseware vendors, such as Viking, Kaiser Bakeware, Emile Henry, Zojirushi, Chef’s Choice, Berndes. and Robert Rothschild Foods. The demonstrations will take place every hour throughout the day and will range from simple knife sharpening to techniques for using a food processor to making the perfect rice in a rice cooker.

Each of the vendors will also be offering special discounts as part Customer Appreciation Day. For example — customers can swap an old skillet for a new Berndes skillet or an old Bundt or Springform pan for a new Kaiser Bundt or Springform pan at 50 percent off; Chef’s Choice is sharpening knives for FREE; Viking is giving away a FREE knife with the purchase of $200 or more of Viking products; and Emile Henry is offering a 20 percent discount on their Burgundy Clay-Flametop, with the trade in of an old cast iron pot, Dutch oven or Stewpot. Other activities for the day will include wine tasting and door prize drawings every half hour. “We hope our customers will take advantage of these wonderful discounts and just drop by for the excitement and entertainment,” said Eidman.

For more information about Customer Appreciation Day call 805-527-3000 or visit the Web site at www.themagicalkitchen.com . At The Magical Kitchen – The Magic in the Kitchen is You™!

The Magical Kitchen is located in the Sycamore Plaza at 2792 Cochran Street, Simi Valley, California. Store hours are Monday-Saturday, 10:00 a.m. – 6:00 p.m. However, the store will remain open during any special events or cooking classes, which are scheduled for several evenings throughout the week from 6:30 p.m. – 9:30 p.m.