U.S. PreK-12 Instructional Materials Publishing Market to Surpass $10 Billion by 2010

Stamford, CT, October 9, 2007 — Fueled by improvement in the textbook adoption cycle and continued initiatives by schools to improve instruction and student achievement, the outlook for the PreK-12 instructional materials publishing industry in the U.S. is for compound annual growth of more than 6%, reaching $10.22 billion by 2010, according to new research from media industry forecast and analysis firm Simba Information.

Simba’s latest strategic report, Publishing for the PreK-12 Market, 2007-2008, examines the dynamic school market and analyzes the changing needs and opportunities for publishers.

“Publishers are rethinking their business models and strategies as they confront changing market forces,” said Kathy Mickey, senior analyst/managing editor of Simba’s Education group. “One of the most significant market forces is customization of learning solutions to fit various learning needs and styles. Another strong force publishers are grappling with is how to harness the power of social networking and collaboration from blogs to wikis.”

As the line is blurring in both the school market and the publishing industry between what is purely a print product and those that are electronic only, Simba decided it was imperative to examine the industry as a whole, so Publishing for the PreK-12 Market, 2007-2008 is the first annual edition that examines the totality of the industry, while delineating its most important segments.

Among the fastest-growing segments are video and classroom assessment, each of which Simba projects will grow about 10% in 2007.

Publishing for the PreK-12 Market, 2007-2008, also contains segment forecast figures; rankings of leading textbook, supplemental and instructional software publishers; and comprehensive profiles of 19 leading publishers. Additional information can be found at http://www.simbainformation.com/pub/1513017.html.

About Simba Information
Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.

.