Sales of Compact Discs Reach $23.8 Million on eBay

New York, October 9, 2007 — Consumer research firm Packaged Facts has unveiled a groundbreaking report, CDs: Online Industry Insights powered by eBay Data: Annual Industry Overview 2006, that catalogs the $23.8 million in compact disc (CD) sales that took place on eBay.com in 2006.

Based exclusively on primary eBay data, this report offers consumer goods marketers an unprecedented look at compact disc trends—including new and used CDs—and buying and selling insights provided by eBay, the world’s largest global online marketplace with more than 241 million users worldwide. The report tunes marketers into the 3.8 million music CDs sold and examines sales based on multiple variables and brands. It also provides a play list of market opportunities, demand, and dynamics, enabling marketers to develop targeted promotion plans and explore possible partnerships.

“The 20 terabytes of data that we draw our results from is a whole new level of market research,” said Don Montuori, Vice President of Publishing at Packaged Facts. “Marketers can examine CD activity on eBay and extrapolate it to the whole industry in no time.”

Produced in conjunction with DataUnison, the authorized and exclusive reseller of eBay’s market data, reports in the Online Market Insights powered by eBay Data series provide annual overviews and quarterly profiles of eBay activity for consumer product categories and individual brands, with in-depth analysis and extensive tabular and graphic data on multinational sales generated through eBay.

CDs: Online Industry Insights powered by eBay Data: Annual Industry Overview 2007 is available from Packaged Facts by visiting: http://www.packagedfacts.com/CD-Online-Insights-1552481.

About Packaged Facts
Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.

About DataUnison
DataUnison, a division of Advanced Economic Research Systems, offers a wide variety of products and services geared to help enterprises make critical business decision making easier and more accurate. They are the only authorized reseller of eBay market data for the US, UK, German, French, Canadian and Australian markets. A veteran in providing research solutions based on eBay market data, DataUnison is a pioneer in the research technology field with their unique and innovative solutions that leverage valuable e-commerce market data in ways no other research provider offers.