Perfume Line creating Buzz in Marketplace with Global Impact

My DNA Fragrance, a US based perfume company out of Beverly Hills, CA launched a revolutionary new concept in fragrance on September 31st, 2007 providing customers with the opportunity to create their own signature fragrance for the fraction of the cost celebrities are paying perfumers to create one scent, which is then mass produced and marketed.

With consumers increasingly demanding exclusivity, My DNA Fragrance has found a way to create one of a kind scents that are as unique as the individual they are created for. Your fragrance is in the bottle, but the scent is in you is the company’s tag line as it creates fragrant elixirs using DNA as the blueprint for its perfume formulations.

When asked how they do it, the Company’s CEO, Carlton Enoch states, “We have a secret, much like McDonald’s secret sauce and Coco-Cola’s special soda formulation. We knew we had a great idea and were interested in providing today’s consumer with a product that gives them the opportunity to create something totally unique and individual in the area of fragrance.”

My DNA Fragrance officially launched the fragrance September 31st, after a very successful soft launch which began August 20th, gaining the Company international media attention in Australia, Russia, United Kingdom, Switzerland, The Netherlands, Germany, Italy, France, Japan and more.

Customers can purchase the product online and the company will send them a DNA home collection kit to swab the inside of their check with a special size Q-tip. Once the company’s lab receives the sample it is analyzed and the perfumer will then create your special formulation. Customers can further customize their fragrance by selecting from a variety of hand blown perfume bottles for an additional cost. Perfume runs $189.99 and cologne $159.99 for first time customers, which includes the lab processing, DNA Swab kit, the creation of your special fragrance formulation and your choice between 4 ounces of perfume or cologne.

With more than 30,000 designer fragrances on the market today, My DNA Fragrance has pioneered a new path in the production of fragrance creating biologically seductive liquid treasures that caress the secret desires of the mind in a world seeking individuality and exclusivity. www.mydnafragrance.com.