Plum Denim Shop Joins in the Fight Against Breast Cancer with its Shop Pink Promotion

Los Angeles, CALIFORNIA - Plum Denim Shop, an online children’s boutique, announced today their participation in the fight against breast cancer and support of breast cancer research and education. Beginning October 1, 2007, 15% of the total gross sales of specially designated “pink products” will be donated to Susan G. Komen for the Cure, the internationally recognized breast cancer organization.

The eligible “pink products” are as follows:
1. Butterfly Camo Beefy Boot (Sugar Shoes)
2. Zowie Sneaker (Little Laundry)
3. Gangsta Bling Tee (Inky Dink Tees)
4. Peace, Love & Harmony Top (Flowers by Zoe)
5. Bubble Tank Dress (Flowers by Zoe)
6. Striped Heart Dress (Flowers by Zoe)
7. Silk Thread Crystal Necklace (Crossroads Jewelry)
8. Crystal Flower Necklace (Crossroads Jewelry)
9. Heart Pocket Cropped Jean (ave.blu)
10. Heart Pocket Denim Mini (ave.blu)
11. Love Rock Flutter Tee (ave.blu)
12. Crocheted Cap Sleeve Tee (ave.blu)
13. Pink Jersey Leggings (ave.blu)
14. Fuschia Jersey Leggings (ave.blu)

“Breast cancer really hits close to home for us since many close family & friends have been afflicted with this terrible disease. We are excited to be able to participate and do our part in eradicating this disease,” says Kristy Craig, co-owner of Plum Denim Shop.

This special promotion lasts until December 31, 2007.

For more information, please visit http://www.plumdenim.com.

About Plum Denim Shop

Plum Denim Shop, an online boutique for girls age 2-12 years, was launched earlier this year and has already established itself as the place for hip and chic mothers, parents and children to find the latest and most unique clothing, footwear and accessories. “A bit vintage, a bit old school, but always 100% fashion forward” is how Craig proudly describes their boutique.

“Although we carry premium brands such as Flowers by Zoe, Harajuku Lovers, Fresh Karma and Inky Dink Tees, our shop also celebrates children's individuality and creative spirits, so we also make great efforts to find and share smaller, ‘indie’ lines that stand out from the rest. Ismodern, Edenstar, Gama-Go, Rafia Jewelry and Crossroads Jewelry are some of our treasured finds and we hope moms, dads and kids love them as well,” says Esther Lee, co-owner of Plum Denim Shop.

Although an online retail boutique, Plum Denim Shop also serves as a “go-to” source for the latest trends, news and happenings in the world of children’s fashions. With their Lookbook, “Pick of the Week” selection, consistent promotions and blog, “The Plum Daily”, they have shown that they are more than just a boutique, but rather a lifestyle source for fashionable kids and parents.