Possum New Zealand takes its ‘eco-fur’ range international

October 2007 – Possum New Zealand’s unique range of fashion and interior décor is available online. The site has been redesigned to reflect the expanded range. Customers are now able to shop in their own currency (including US Dollars, Euro and Pounds).

Possum New Zealand utilizes a range of dyeing processes to create funky Possum fur products that stand out in an otherwise beige industry. According to director Teresa Angliss, “the redesigned website reflects the company’s commitment to take Possum fur to the max.”

“The project development was quite a long process, but with such a strong end product we felt it was important to present it in the best light. After consultation with our existing client base, we knew that creating the simplest online shopping experience was the way to go.”

At the cutting edge of the burgeoning “eco-fur” market since 2002, Possum New Zealand’s range has grown to include Possum Fur Scarves and Collars, Garments, Possum Merino knitwear and a wide range of accessories.

The fastest growing area in the “eco-fur” industry is also Possum New Zealand’s specialty: luxurious and warm, Possum fur bed throws are a winter must-have. “Possum fur is about the warmest you can get, I think only Polar Bear retains heat better,” says Ms Angliss. “The major benefit is its hollow fibre, and that Possum doesn’t shed or molt.”

The company’s motto is “buy a Possum and save a forest.” According to Angliss “this illustrates the impact Possum’s have had on the native flora and fauna of New Zealand. It’s a source of pride to be creating something beautiful out of a national pest.”

The Brushtail Possum decimates 8 million tons of New Zealand’s native bush annually. They have become the greatest threat to New Zealand’s unique biodiversity. The New Zealand government has recognized that a key component in controlling this problem is a commercially driven approach. All Possum New Zealand’s hides are A-Grade and harvested from the wild.

Possum New Zealand

Possum New Zealand are designers and makers of New Zealand Possum fur fashion. Best known for their use of funky dyed colors, their range includes scarves, hats and Possum fur bed throws.

In addition to Possum Fur, they stock a range of Possum Merino knitwear, Babylamb garments, Calfskin (cowskin) and Alpaca.