Keith Muth Has Been Admitted to the Paladin Registry

The Registry is an online service that documents and validates the credentials of high quality financial professionals who rank in the top 10% of their profession. Investors use this free service to find, evaluate, and select advisors who have the knowledge and ethics to help them achieve their financial goals.

Jack Waymire, Paladin founder and author of Who’s Watching Your Money? The 17 Paladin Principles for Selecting a Financial Advisor said this website solves three major problems for investors who rely on financial professionals. “First, advisors don’t have documented track records. They compete with credentials, when they have them, and sales skills when they don’t. Because individuals don’t want sales reps investing their assets, they need a way to select advisors with the best credentials. Second, investors have trouble finding competent professionals they can trust. Advisors who call them are usually sales reps and the professionals who have the knowledge to help them do very limited marketing. Third, it’s not enough for investors to find someone they hope is an expert. They need proof the advisors are every bit as good as they say they are. That’s what the Registry does. It documents the credentials and integrity of advisors, then validates the documentation with a rating.”

Waymire acknowledged that Paladin admittance requirements are designed to exclude bad advisors. His company’s independent documentation of advisor credentials and integrity reduces the number even further. The result is a directory of high quality professionals that’s the first to provide the following combination of services:

• High admittance standards that protect investors from bad advisors
• A quality rating for each advisor that validates competence, integrity and risk of bad advice
• Online access to documentation for professional credentials
• Full disclosure for compliance records, compensation, investment expenses, and potential conflicts of interest
• Advisor agreements that put investor interests first

About Paladin Registry, LLC
Paladin is an information services company that provides free profiles, ratings, and education services over the Internet to investors who rely on investment advisors to achieve their financial goals. Paladin services help investors avoid bad advisors and select competent, trustworthy professionals who provide high quality wealth management services. Visit our website at www.paladinregistry.com for additional information.

About Keith Muth
Keith L. Muth is a shareholder and Managing Partner of Virginia Asset Management. A Certified Public Accountant, Chartered Financial Analyst and Certified Financial Planner™, Keith is one of only 158 financial advisors world-wide who have earned all three of these prestigious designations.
Keith joined Virginia Asset Management in 1996 from Trigon Healthcare Inc., the nation's 19th largest health payor, where he served as a Senior Vice President and Chief Operating Officer of the small & mid-size business markets. He has held Chief Financial Officer positions in the health insurance, airlines and manufacturing industries.
A graduate of the Pennsylvania State University where he received a Bachelor of Science degree in Accounting, Keith also has done graduate work at the University of Vermont and St. Michael's College in Burlington, Vermont.
Keith is a Securities Principal as well as an Investment Advisor Representative of Securian Financial Services, Inc. He has also earned the Personal Financial Specialist designation from the American Institute of Certified Public Accounts and the Certified Internal Auditor designation from the Institute of Internal Auditors.
Keith is a member of the American Institute of Certified Public Accountants, the Financial Planning Association, the CFA Institute, and the Virginia Society of Certified Public Accountants, where has served on the Personal Financial Planning Committee. He is the past Board Member and Treasurer of various non-profit organizations.


FOR MORE INFORMATION ABOUT PALADIN, CONTACT:
Mike Szimanski
202.558.8005
mike@buzzroad.com
www.buzzroad.com


FOR MORE INFORMATION ABOUT VIRGINIA ASSET MANAGEMENT, CONTACT:
Keith Muth
804.330.0880
keith.muth@vamcompanies.com
www.keithmuth.com