BANK OF CHOICE AND ID WATCHDOG FORM STRATEGIC PARTNERSHIP

Greeley, Colo. – October 5, 2007 – Bank of Choice today announced a strategic partnership with Denver-based ID Watchdog, the nation’s only company that provides true 360-degree detection, protection and resolution services for identity theft.

The new service, called ChoiceSecure, allows Bank of Choice to provide full-service identity theft resolution assistance free of charge to any personal checking account depositor through ID Watchdog. In addition, Bank of Choice will also offer a fee-based monthly service, ChoiceWatch, which will provide real-time identity theft monitoring to alert its customers of any instances of identity manipulation.
“ID fraud and ID theft is an insidious crime that affects 10 million people a year,” said Darrell McAllister, CEO of Bank of Choice. “Bank of Choice is focused on our customers’ financial well being and our new identity theft solutions – ChoiceSecure and ChoiceWatch – will give them peace of mind. They will have assistance defending themselves from identity theft.”
McAllister continued, “Identity theft is the fastest growing crime in America today. In addition to the immediate financial complications, it can take hundreds of hours before an incident of ID fraud or theft is resolved. ChoiceSecure will give our customers the advantage of having ID Watchdog work on their behalf to resolve all instances of theft or fraud at no charge to the customer. ChoiceWatch is an added option we will offer our customers.”
While many companies offer identity theft protection products, they typically focus solely on the information contained in consumer credit reports. Since identity records are made up of pieces of personal information stored in thousands of databases, this approach leaves consumers vulnerable to identity theft in numerous other areas, including motor vehicle records, criminal files, health

and insurance databases, tax records, public service records and others. ChoiceWatch, through ID Watchdog, monitors Bank of Choice clients’ personal information in all of these areas – as well as the financial reporting services – thus protecting its customers to the highest degree possible.
“Bank of Choice recognized the genuine need and desire by its clients to protect their personal information,” said Justin Yurek, president of ID Watchdog. “Our strategic partnership gives Bank of Choice the ability to offer the most comprehensive identity resolution, detection and monitoring services to its clients on the market today.”
ABOUT BANK OF CHOICE
Founded in 1997, Bank of Choice is a Colorado-based community bank with 19 locations, over $1 billion in assets and 260 employees in Fort Collins, Greeley, Evans, Palisade, Platteville, Windsor and the Denver metro area. Bank of Choice offers a full-range of personal and business financial services, including checking and savings accounts, corporate cash management accounts, certificates of deposit, retirement services, business and personal loans and ATM/debit card services.

Bank of Choice Holding Company and its affiliates are Colorado-owned and operated. Visit www.BankofChoiceOnline.com for more information about Bank of Choice. Palisades National Bank is online at www.PalisadeBank.com.

ABOUT ID WATCHDOG
Headquartered in Denver, ID Watchdog is the only identity theft advocacy company that provides 360-degree detection, protection and resolution. The company’s solutions were developed with assistance from federal agencies, U. S. Postal Inspectors, state and local law enforcement officials and several state attorneys general and have been endorsed by state bankers’ associations. Since credit reports reflect only a portion of identity theft, ID Watchdog Plus™, the company’s most comprehensive offering, analyzes thousands of databases in 13 critical areas, including motor vehicle, medical, criminal, Social Security and national security records, among others, and often detects activity before there is any impact. The company’s products are available for purchase by consumers or businesses either individually or as an inclusive suite. For more information please visit www.idwatchdog.com.

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CONTACT:
ID Watchdog
800.970.5182
Christopher Lee (chris@idwatchdog.com)

Bank of Choice
970.392.5840
De Dahlgren (de.dahlgren@bankofchoice.net)