METZGER ASSOCIATES RECOGNIZED FOR NATIONAL NEW MEDIA RELATIONS CAMPAIGN

BOULDER, Colo., October 28, 2007 —Metzger Associates was awarded a Silver Pick from the Colorado chapter of the Public Relations Society of America for its national media relations campaign for Grooveshark, a P2P music sharing community. Metzger Associates won a second Silver Pick award for excellence in the development of All Packaging’s DVD pop-up promotional initiative.

These two prestigious awards demonstrate the agency’s high-tech as well as traditional PR expertise. The Grooveshark campaign focused on national and trade media releations as well as creative outreach through a variety of New Media tactics, including blogging support, proactive involvement with internationally recognized bloggers, and integration of social media tools. Metzger efforts garnered outstanding results in the areas of placements, community outreach, growth of the product’s client base, and customer brand awareness.

“Both these clients came to us with very different goals and needs. The Grooveshark campaign in particular exemplified our New Media expertise.” said agency founder and CEO, John Metzger. “Our strategies with these campaigns and the success of the tactics we developed speak volumes to the Metzger team and its creative, innovative, out-of-the-box thinking when it comes to helping our clients achieve their business objectives.”

About Metzger Associates
Boulder-based Metzger Associates is the Rocky Mountain region’s premier communications strategy firm. Since 1991, Metzger Associates’ strategic methodology and keen focus on business goals have created value for innovative growth companies ranging from the Fortune 500 to the emerging enterprise. For more information, please visitwww.metzger.com.

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CONTACT:
Ian McIntyre
Metzger Associates
303-786-7000, ext. 2295
imcintyre@metzger.com