Pet Supplies Market Witnesses a Surge of Products to Improve Pet Oral Hygiene

New York, June 23 — Whiter teeth, fresher breath, reduced plaque—all these claims have been made to sell products designed for human teeth. But, during the past two years, marketers have applied the same “humanizing” traits to a surge of new products positioned primarily on oral care.

And, as a result, total U.S. retail sales of pet oral care products reached $425 million in 2004, reflecting annual growth averaging 35% since 2000, according to Market Trends: Oral Care for Pets, a new report from market research publisher Packaged Facts.

This relatively sudden influx crosses multiple pet supplies categories, including food, biscuits/treats, rawhides, toys, supplements, toothpastes, toothbrushes, wipes, and assorted other OTC healthcare products

“One factor underpinning the rapid rise of targeted oral care products for pets is the competitive necessity of marketers to come up with ever more innovative product concepts,” said Don Montuori, Acquisitions Editor of Packaged Facts. “Adding value to products represents a way to breathe life into mature categories and pump up price points and margins, as well as gain the favor of the major retailers, PETCO and PETsMART.”

Another important force driving increased consumer awareness of the need for pet oral care is the growing emphasis by veterinarians. Like pharmacists, veterinarians are in a unique position to recommend OTC healthcare products. At the same time, marketers of prescription pet products sold through veterinarians are coming out with new products that also encourage at-home pet dental awareness and care.

Market Trends: Oral Care Products for Pets offers industry executives a comprehensive analysis of the U.S. retail marketplace for pet oral health products; demographic profiles based on Simmons data; and a thorough analysis of the impact of trends such as the humanization of companion animals on purchasing habits. The report also describes the creative landscape, profiles key players, and reviews advertising and promotional efforts.

Priced at $1,995, this report can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/1073645.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Irina Frukhtbeyn at 301-468-3650 x203, or ifrukhtbeyn@marketresearch.com