Carseek.com Goes Green in the New Age of the Hybrid

October 02, 2007 (PRLEAP.COM) Business News
In keeping with the growing “green” ethos in our society, CarSeek Carseek.com, a full-featured news and auto information website based in San Jose, California, offers an extensive knowledge base of educational articles and comprehensive vehicle reviews for buyers struggling with their first hybrid purchase. With articles like “Hybrid vs. Gas - Comparison of Costs and Benefits” as well as more than a dozen comprehensive reviews of 2007 and 2008 hybrids offered by makers including Lexus, Toyota, Ford, Chevrolet, GMC, Honda, Mercury, Nissan, and Saturn, Carseek works to help drivers understand this new and sometimes confusing class of vehicles.

"Here at Carseek we understand that hybrids are a rapidly emerging automotive genre,” said Wes Mayder, CEO and President of Carseek.com. "People have this idea that they ought to be interested in owning a hybrid, but sometimes they're not all that sure why. Our writers try to answer their questions and help them to understand not just the particular model in which they’re interested but just what hybrid technology really is and how it helps them and the environment."

In a frank examination of hybrid vehicles, Carseek considers issues like vehicle size, reputedly sluggish performance, high cost, and the true facts about fuel efficiency and low environmental impact.

First time hybrid drivers need to understand that their driving habits and the degree to which they are willing or able to modify them will impact the effect they derive from a hybrid’s electric motors. For some buyers the choice is a larger one of lowering the emissions they contribute to the atmosphere rather than a more personal goal of saving gasoline, which may not happen in some driving conditions.

Additionally, many drivers don’t realize that the number of hybrid choices has expanded markedly. "People hear hybrid and they think Toyota Prius" said Mayder. "There are many more hybrid choices out there from Lexus luxury models to Ford SUVs like the Escape. We want our readers to realize they have choices in this category of vehicle." Not every hybrid is right for every driver.