Intermedia to deliver marketing for Boughey

North West-based marketing communications consultancy, Intermedia, has been appointed to strategically plan and develop the first marketing campaign for leading national ambient distribution specialists, Boughey. Boughey turns over £27.5 million and has recently invested over £15 million in doubling its current storage facility in Cheshire. The company’s significant expansion plans has spearheaded the need to adopt a stronger marketing approach.

Intermedia’s overall brief is to recommend and develop a range of communications programmes that support business acquisition and brand awareness. The agency will provide a full creative and marketing service; including planning, rebranding, advertising, design, direct mail, new media and PR.

Nik Stapleton, Intermedia’s MD, comments: “This is a great opportunity for us to work with one of North West’s leading companies. Our rigorous strategic planning partnered with award-winning creativity will ensure we successfully position and promote Boughey to its specific target markets.

“We have already carried out a marketing plan for the company, which presents a thorough understanding and insight into Boughey’s current situation and its market. This will be translated into the marketing collateral and campaigns we deliver.”

Keith Forster, Boughey’s MD, added: “Boughey is dedicated to its customers and the significant investment into the extended storage facility ensures we continue to provide a valuable service. Intermedia’s extensive strategic and tactical marketing capability will ensure we maximise communications to current customers and prospects.”