Intermedia ‘on the go’ with Gibsons

Intermedia, the Chester-based marketing communications specialist, is definitely going through a purple patch, winning four new pieces of business in as many weeks! The creative consultancy’s most recent win is the role of developing and managing the national media communications for Gibsons Foods. The agency was awarded the business following a competitive pitch.

Gibsons Foods is based in Ellesmere Port and has a second manufacturing site in Devizes, Wiltshire. The company manufactures private label ‘on the go’ snacks for multiple retailers, convenience stores, garage forecourts and bakeries, as well as Weight Watchers sandwiches, pasta salads and deli fillers. The company has a turnover of over £20 million and is currently investing in new product development (NPD) to further expand its innovative product range.

Intermedia has been briefed to support Gibsons ambitious growth plan with a dedicated focus on raising brand and product awareness in both the trade and consumer markets.

Emma Herring, Marketing Executive at Gibsons Foods, said: “We’re a very proactive food manufacturer and regularly develop our offering to meet the ever-changing needs of the consumer.

“Our current focus on NPD has resulted in some exciting new products. Intermedia has the experience, dedication and creativity to help successfully raise our profile and launch these products to market.”