University of Wales, Bangor appoints Intermedia

The University’s BioComposites Centre provides world leading technology research for national and international clients and is investing £550,000 to launch a new unit (Technology Transfer Centre (TTC)) aimed at developing markets for low carbon impact products.

Intermedia has been tasked with improving BioComposites business-to-business marketing activity and to create a launch programme for the new TTC. This will incorporate marketing planning, advertising, design, direct mail, new media and PR.

Nik Stapleton, Intermedia’s MD, comments: “We provide successful strategic campaigns that communicate directly with our clients’ target audiences. BioComposites has a very specific market and our thorough dedication to detail and planning will ensure we successfully launch this new centre to the relevant target customers.”

Paul Fowler, Director of BioComposites, added: “This is an important new business venture for the centre and it was crucial that we work with an agency that understands our industry and is able to provide a focused marketing campaign. The team at Intermedia will undoubtedly clearly communicate our new offering.”