NumisMaster.com Sees Massive Growth in Online Traffic

IOLA, Wis. (Sept. 30, 2007) – As coin collectors around the globe explore the Web for coin-related news, expert advice articles, and the most up-to-date pricing data, NumisMaster.com is fast becoming one of the hobby enthusiast’s top destinations.

“The traffic growth we have seen is very exciting,â€� said NumisMaster director of online business Scott Tappa. “We believe that when coin and paper money collectors see what we have put together on the site — Krause Publications’ 50-plus years of pricing data and expertise, presented in a Web 2.0 package — they will make NumisMaster their collecting home page.â€�

September has been the most active month yet for the site, located at www.numismaster.com, with visits up over 1,200 percent since May, and page views up 570 percent. New visits to the site are also up 32 percent.

This growth is expected to continue as producers expand the site to include video coverage of all aspects of coin collecting, audio podcasts, and the ability for the public to vote online for the World Coin of the Year award, to be presented in February. This will add to NumisMaster’s core content: more than 1 million coin values taken from the respected Standard Catalog line of coin pricing books, and news and commentary from the producers of magazines like Numismatic News, World Coin News, and Bank Note Reporter.

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About Krause Publications

Krause Publications, based in Iola, Wis., is the world’s largest publisher of leisure-time periodicals and books on collectibles, sewing and quilting, hunting, and fishing. Chet Krause, a long-time collector of coins, published the first issue of Numismatic News on Oct. 13, 1952, with nearly 1,000 readers. Today, Krause Publications, owned by F+W Publications, offers over 40 periodicals, 10 hobby shows, 750 reference and how-to books, and web properties such as NumisMaster.com, the online coin price database. F+W Publications, and ABRY Partners, LLC Company, also operates book clubs, conferences, trade shows, interactive media and education programs.


Contact
Lisa Bellavin
Associate Editor, NumisMaster
lisa.bellavin@fwpubs.com
715-445-4612 ext. 279