Diane Dal Lago Ltd, Launches Raceway Fashionista, a Glitzy and Glamorous New Take on Licensed Women’s Apparel

September 30, 2007— Female NASCAR fans now have a new and stylish way for fans to support their favorite NASCAR driver with “Raceway Fashionista,” a new line of brilliantly sparkling licensed logo tanks, tees and headwear from Diane Dal Lago Ltd.

Diane Dal Lago Ltd, the crystal embellished sportswear company based in Tampa, FL will offer Raceway Fashionista to race fans everywhere through their brand new online shopping site.
“We are so excited to have the opportunity to bring our ideas to life with a unique product for the fastest-growing sport among female fans,” said Diane Dal Lago Ltd, Vice Preside, Veronica Tribulo. “Being able to partner with a reputable brand name such as NASCAR is an opportunity we’re truly grateful for as a small, young company.”

The collection includes styles in Junior, Misses’ and Plus sizes in comfortable cotton blends and flattering fits, all crystal embellished with the NASCAR® Bar Logo, Kurt Busch’s No. 2 and Ryan Newman’s No. 12. Both NASCAR NEXTEL Cup Series drivers are with Penske Racing South.

“There are so many things setting my company apart from other licensed designers and manufacturers,” says Diane Dal Lago, Preside of Diane Dal Lago Ltd. “We cater to the Plus size customer in a fashion-forward way. Additionally, most of our shirts feature an average of over 650 sparkling rhinestones per design. Finally, being a company entirely staffed by women, running every aspect of operations including shipping, manufacturing, marketing, sales and design, helps us understand and meet the needs for variety and uniqueness in our product lines.”

Dal Lago expects to announce relationships with other popular NASCAR drivers for the 2008 season, along with additional cold weather body styles. The company has also designed an assortment of general race-themed designs that feature images and sayings like “I (Heart) Racecar Drivers”, “Race Diva” and “Racin’ Royalty”.

Diane Dal Lago is the president of Tampa, Florida-based Diane Dal Lago Ltd, and former Federated Department Store buyer. She’s had a range of experience in the New York fashion industry and uses her knowledge to run this 3 year-old business. Working by her side is a group of talented employees all having Bachelor’s Degrees in Fashion and Marketing from local Florida colleges.

NASCAR® is a registered trademark of NASCAR, Inc.
Trademarks granted by license from Penske Racing South, Inc.