Outsourced marketing takes on a whole new meaning with MyWritersGuild.com

SINGAPORE, Singapore – September 2007 – Leading UK Recruitment firm, the Hudson Group estimates that 44% of all marketers are facing burnout. How does Mr. Ogilvy do it? Why can’t my marketing team strategise, conceptualise, write great copy, translate multiple languages, proof-read to perfection…AND keep within the marketing budget? It’s a simple enough task – or isn’t it?

Pre-requisites for the job of ‘Marketeer’ today include: a flair for writing under pressure of deadlines, superior communication and presentation skills. And the ability to juggle a list of managerial responsibilities including Financial Management, Business Case / Project Management, Agency / Creative / Brand management, Channel / Campaign / Lead management, Production Management AND translate this into multi-channel outreach to a 24/7 global marketplace after Market Analysis, Segmentation & Mass Customization. The package usually also requires the candidate to handle Advertising & Promotions, Collateral development, Media buying, strategic PR connections, partner and events management AND be familiar with current marketing automation technologies (CRM software, mailer programmes, etc).

You are trying to hire a superhuman! No wonder you have carved out a king’s ransom to outsource your entire marketing function to specialised PR service providers which exist solely to do provide a half decent job of marketing / public relations. But if you are a Small or Medium Enterprise (SME) with narry a king’s ransom to spare, then you know you have a Human Resource problem on your hands. Enterprising SMEs may continue to seek a budget outsource option in the form of freelancers for specific tasks, the most common being graphic designers or copy writers, sometimes translators if seeking to reach out to new territories. It is easy to see that the meagre resources of SMEs – both time and money - are stretched to find trustworthy freelance talent for each of the specific projects required, and in a highly fragmented environment.

MyWritersGuild.com fills this market gap by providing the vital connection between SMEs seeking specific marketing talent and freelancers with their own specialized skills.

Contact: Jane Adams
Phone: +65.6726.7050 (from 9am to 5pm Singapore time +08 GMT)
Email: jane.adams@mywritersguild.com
URL: http://www.mywritersguild.com

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