Cefiore Rocks Detour Fest in Downtown L.A. Cefiore Official Sponsor of L.A. Weekly Detour Music Fest

Los Angeles, CA – Cefiore announces its sponsorship of L.A. Weekly’s Detour Music Festival, featuring bands such as: Bloc Party, Justice, Satellite Party and Turbonegro. Cefiore joins Boost Mobile, Whole Foods, Time Warner Cable and others in sponsoring this one day event which takes place in downtown Los Angeles on October 6th, from noon to midnight.

“We’re excited to be a part of the Detour festival,” says Cefiore spokesperson, Caroline Yi. “We welcome festival attendees to come by our booth and try our delicious product.”

Festival goers will be able to stop by the Cefiore booth and refresh with Cefiore’s non-fat frozen yogurt. As part of its sponsorship, Cefiore will be giving away a pair of V.I.P. passes to the Detour festival.

The Detour Music Festival will feature 3 outdoor stages,1 underground stage, over 20 bands, full food & bar – including Cefiore frozen yogurt, D.J.’s and more. Over 30,000 people are expected to attend the event in downtown Los Angeles.

Cefiore offers a variety flavors to choose from such as plain, black berry, green tea, and raspberry-pomegranate, adding a unique touch with fresh fruit and toppings. Recently named, “Best Frozen Treat” by L.A. Downtown News, Cefiore has built up a loyal following among frozen yogurt lovers.

L.A. Weekly Detour Music Fest info:
Date: Saturday, October 6th, 2007
Time: 12pm – Midnight
Location: Downtown Los Angeles on Main Street and 1st Street

About Cefiore:
Cefiore is a national chain dedicated entirely to providing a healthy alternative to satiate a craving, or cool off on a hot day. From its clean, hip ambience to its delicious non-fat Italian soft-serve, fresh fruits, and aromatic teas, Cefiore is the perfect retreat for healthy individuals with the most discerning of palettes.

Please visit www.Cefiore.com for more information. Fans can also go to www.myspace.com/cefiore or www.facebook.com to further enjoy the Cefiore experience.