The Brand Show to Discuss the Branding of Celebrities and Athletes

KANSAS CITY, Mo. (September 29, 2007) —- The Brand Show, a product of Two West, Inc., is a weekly radio program on Kansas City’s KCTE, 1510 AM. The topic discussed will be the branding of celebrities and athletes on Wed., Sept. 26 from 9 to 10 a.m.

Paul Swangard, managing director of the University of Oregon’s Warsaw Sports Marketing Center, will be the show’s guest to discuss how athletes are used to market products and how they create their own positive image. Swangard will also discuss how athletes deal with publicity crisis’ like those recently suffered by Michael Vick.
The show will also look into the branding tactics made by Britney Spears, Oprah Winfrey and Barak Obama. Each used specific tactics to grow as individuals and become more recognizable to American consumers.

The Brand Show can also be heard live online at www.thebrandshow.com and the show is also available via podcast.

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About Two West
Celebrating its 10th anniversary in 2007, Two West, Inc. is a strategic branding and communications firm headquartered in the Kansas City arts district. Two West’s team of marketing, advertising, PR and interactive professionals create award-winning solutions for innovative brands.

Contact: Tiffany Coffey
(816) 581-8208
tiffanyc@twowest.com
OR
Ryan Colaianni
(816) 581-8257
ryanc@twowest.com