Fibre2fashion launches software solution business platform

Fibre2fashion had initiated a beta service called Software Solutions that can help the software buyers and software providers to get connected in a more efficient manner. This site has been out of beta recently. The site combines news, articles & events aggregation, commentary from industry experts, user-generated content, case-studies, articles, product show-case, etc.

Fibre2fashion.com is a premier B2B portal for Apparel, Textile, Fashion and Retail industry. This portal gets more than 1.5 million visitors every month. The industry that this portal focuses on is highly fragmented, and participates in both vertically and horizontally integrated activities. For example, a textile company can be vertically integrated by engaging in such activities as Enterprise Resource Planning, Customer Relationship Management or Supplier Relationship Management. Textile companies also often engage in horizontally – oriented activities by outsourcing part of their operation to a sub – contractor. As this particular sector is fragmented and thus IT is used entirely differently for doing business than if the market was made up of a few big companies.

This portal aims at providing its members with a sense of community through informative content about products, services, business, and industry. As a trusted infomediary for the focused vertical it is also engaged in an ongoing research to keep a track of the IT usage within this global market segment in order to identify new opportunities to add value to the firms. This portal is a focal point to channel traffic into the websites of product / service providers in the designated industries.

The site arranges its content to be used by two distinct categories of visitors: Software buyers and Software providers. The software buyers benefit by reading informative content in the form of articles, case studies, white papers. They can also keep themselves updated about the latest news and events. Most importantly they can view the product show case and look out for the products of their interest and request proposals from the solution providers. The software providers gain advantage by listing their products and promoting content in the forms of articles, case studies, and white papers to convey marketing message to the prospective buyers. They can also benefit by opting for membership & advertising solutions.

The uniqueness of this site is in terms of its ability to blend and present vertical-specific content with general software solutions. This blending makes it useful not only for visitors belonging to textile, apparel, fashion, retail, and allied industries but also to visitors belonging to different verticals. At the same time this leverages software vendors to address additional segments through a single platform.