BETTER HOMES AND GARDENS TO OFFER CONSUMERS “RECIPES-ON-THE-GO” VIA MOBILE PHONE

September 26, 2007 (PRLEAP.COM) Business News
New York, NY, September 26, 2007 – Better Homes and Gardens, the flagship media brand of Meredith Corporation (NYSE:MDP), announced today the introduction of Better Homes and Gardens “Recipes-on-the-Go,” a new service providing consumers with hundreds of recipes from the brand’s world-famous test kitchen directly to their mobile phone.

“One of Meredith’s key strategies is to effectively deliver content across all platforms in order to enhance the lives of today’s time-pressed women,” said Lauren Wiener, Vice President of Interactive Media. “Better Homes and Gardens Recipes-on-the-Go is a perfect example of how Meredith is leveraging wireless technology to serve the growing audience of women who use mobile platforms to make decisions regarding their home and family lives.”

Recipes-on-the-Go will include hundreds of Better Homes and Gardens kitchen-tested recipes as well as a complete listing of ingredients and nutritional information for each recipe. Consumers can use their mobile phone to enter a keyword or browse Better Homes and Gardens recipe collections by main ingredient, preparation time, or special considerations such as low-fat meals or kids’ favorites. Consumers will enjoy the ease and convenience of finding the right recipe, whether they are on the road, at the office, or in the grocery store.

“Today, more than ever before, convenience and accessibility are the currency in meal planning for millions of women,” said Dan Hickey, Editor-in-Chief of BHG.com. “She has many recipe touch points — we know she’s still clipping recipes from Better Homes and Gardens magazine, printing recipes at our web site, BHG.com, and reading our best-selling cookbooks. Now she can get Better Homes and Gardens recipes delivered right to her mobile phone to help her make quick and easy meal decisions for her family.”

Recipes-on-the-Go was created by Better Homes and Gardens in partnership with Mobifusion, Inc., a global developer, publisher and distributor of mobile applications and technologies. The new service will be available initially for AT&T wireless users.

“With our patented m-Publishing technology, we are able to transform content such as Better Homes and Gardens recipes into a useful mobile experience for families,” said Pavan Mandhani, founder and CEO of Mobifusion. “We believe that this will give consumers remote access to the tools they need for easy and nutritious meal planning.”

About Better Homes and Gardens
Better Homes and Gardens® is the nation’s leading lifestyle brand, reaching nearly 40 million women monthly with its magazine and over 5 million unique visitors at BHG.com, surrounding them with refreshing ideas and directions that sparkle with clarity — inspiring her to dream and instilling her with the confidence to create, embellish and transform her surroundings. Better Homes and Gardens® is a registered trademark of Meredith Corporation and can be found at www.bhg.com.

About Mobifusion, Inc.
Mobifusion is a leading innovator in the emerging world of mobile content and applications. The company’s patented m-publishing allows them to collaborate with first-class developers and top media brands from around the world to quickly extend their applications to cell phones. Mobifusion’s award-winning products are enjoyed by millions of mobile users and are used globally by some of the world’s largest publishers, wireless operators, and internet sites. Mobifusion is privately held and is headquartered in Fremont, CA, with an additional operations office in New Delhi, India. For additional information, please visit: www.mobifusion.com.