RocSearch ranked 3rd in Top Global Outsourced Market Research Firms, 2007 in the The Black Book of Outsourcing survey

India, 26 September, 2007: RocSearch, a UK-India based business research and analytics firm has been ranked 3rd (third) among the Top Ten Outsourced Market/Media/Advertising Analysis & Research Firms, 2007 by The Black Book of Outsourcing survey, conducted by Brown-Wilson Group.

RocSearch is a fast-growing, UK-India based professional services firm providing research and analytics support services to Research and Consulting firms, Brand & Marketing Communication firms, Investment Advisory firms and Corporates. In the marketing communication space, RocSearch’s clientele includes leading brand strategy and brand valuation firms, brand consulting firms and independent advertising firms.

The Black Book of Outsourcing survey

The Black Book of Outsourcing survey, conducted by Brown-Wilson Group, a Clearwater, Fla., based consultancy, aims to identify the 50 best-managed global outsourcing vendors. It also provides a look at industry trends and client-vendor relationships to assist companies that are shopping for an outsourcing supplier and also to help suppliers identify weaknesses and areas for growth. Brown-Wilson Group, which conducted the survey from January through April, ranked outsourcing vendors according to responses by executives and others involved in outsourcing decision-making about their experience and satisfaction with their current suppliers.

Methodology

The survey for Brown-Wilson Group's "50 Best-Managed Global Outsourcing Vendors" was distributed electronically to customers, employees, buyers, contractors and users world-wide in early 2007. In January, surveys were sent to the nearly 17,000 outsourcing decision makers who participated and were verified in the 2006 survey process. In March 2007, over 102,000 additional invitations were sent to who individuals in corporations, businesses, organizations and government agencies who use, offer and are employed in outsourcing services.

The survey link was also available on several Websites. Survey participation was voluntary and anonymous. Survey entry codes were available only one time. The survey closed on April 30, 2007. The 26 criteria & indicators of vendor satisfaction are posed with a scoring basis of 0 to 10 (0= deal breaking dissatisfaction and 10= overwhelming exceeded expectations) per criteria.

The Top Ten Market/Media/Advertising Analysis & Research Firms

Database of survey responses shows 228 niche firms globally had the minimum of ten qualified client votes to compete for a Top Ten ranking, which makes Advertising research one of the most evaluated outsourcing service lines in the outsourcing client survey process. RocSearch has been ranked third in the list of top ten Market/Media/Advertising Analysis & Research Firms.

The actual URL link for the rankings is http://theblackbookofoutsourcing.com/vendors-research-market-2007.htm.

About RocSearch

RocSearch provides business, market, financial and emerging markets research and analytics services with a focus on fact-based problem solving.

Analysts at RocSearch work with business teams, account managers and consulting/research teams to provide business intelligence for client engagement and also support existing advertising, PR and branding work. The data analytics team enables brand audits and contributes to brand valuation, which involves brand equity measurement, brand image perceptions, attributes mapping and competitive audits.

RocSearch helps support business development, client engagement, product development and thought leadership initiatives of clients globally. Its India-based knowledge centre is equipped with a 100-member analyst team capable of fulfilling dynamic custom research requirements and adapting to client-specific processes.

For more details, kindly get in touch with:
Ms. Gayatri Ojha
Senior Associate – PR & Corporate Communications
gayatri.ojha@rocsearch.com
Mobile: +91 98730 89705
Direct: +91-120-40171159

Corporate website: www.rocsearch.com