Winterborne Announces Seminar Series for Retailers and Manufacturers on Environmental Sustainable Packaging and the Wal-Mart Scorecard

LOS ANGELES, CA – Winterborne Inc. is pleased to announce a new seminar series, featuring Howard Mallen, Senior Vice President of Winterborne, aimed at increasing manufacturer and retailer education in the areas of environmentally sustainable packaging and eco-friendly alternatives to traditional retail packaging. The seminar series is available by private invitation to qualifying retail buyers, retail executive teams, and manufacturers beginning in September 2007 and will coincide with several public presentations made by Winterborne at industry trade events throughout the Fall and into 2008.

Winterborne is the industry leader in sustainable packaging, and owner of the award winning EnviroShell™ (www.enviroshell.com). EnviroShell™, the next generation of clamshell packaging, is the latest innovation from Winterborne featuring 100% recycled PET material made exclusively from plastic drinking bottles and recycled corrugate, making this patented packaging system one of the most earth friendly consumer packaging solutions on the market.

The seminar series, entitled “Understanding the Fundaments of Sustainable Packaging and the Wal-Mart Scorecard” will feature Howard Mallen. Mr. Mallen, SVP for Winterborne, is recognized as an industry expert in the evolution of packaging towards environmental sustainability. Mr. Mallen was a keynote speaker at the 2006 Packaging Strategies Conference, speaking on Defining & Delivering Sustainable Packaging Solutions Within The Principles of the Wal-Mart/Sam’s Club Packaging Sustainability Initiative. Upcoming public engagements include speaking on the Wal-Mart Scorecard as a headliner for the 3rd Annual Sustainable Packaging Forum in Pittsburgh, Pennsylvania September 25 - 27, 2007. Mr. Mallen has worked extensively with both Wal-Mart and the developers of the Wal-Mart scorecard, and will share key learning from the Wal-Mart scorecard that can be implemented by any retailer or manufacturer on their quest towards environmental sustainable packaging.

“We are in a unique position to advise our clients on sustainable packaging and Wal-Mart’s initiatives as well as to actually implement sustainable packaging solutions with our fully integrated packaging supply chain” said Howard Mallen. “The principles that have been developed for the Wal-Mart scorecard apply to nearly any manufacturer or retailer focused on providing the best packaging outcomes for both the human and natural environments now, and into the indefinite future.”

Winterborne’s “Understanding the Fundaments of Sustainable Packaging and the Wal-Mart Score Card” series features customized presentations for retail executives, buyers and manufacturers on:
• “Baby Steps to Sustainable Packaging…Transitioning to Environmental Sustainability”
• Definitions and topics surrounding sustainable packaging
• Primary principles of developing an environmentally sustainable package
• Understanding the package life cycle
• Quantifying the sustainability of your package
• A deeper understanding of Wal-Mart’s sustainable packaging initiative
• Case studies and impact results of sustainability
• Understanding primary materials – plastics and paper
• Green messaging

In addition, custom vendor presentations specific to the Wal-Mart scorecard and use of Winterborne’s environmentally sustainable EnviroShell™ and other eco-friendly packaging solutions are available directly from Winterborne, including :
• How to transverse through the scorecard fields and accurately enter data
• Understanding the computer model and how to work within its parameters
• Discover why a deeper understanding of the software will help you better understand what WMT wants; how it awards scores; insights on attributes it rewards and doesn’t reward
• Learn how to evaluate and increase your score before submitting them
• Discover how to use the scorecard to become more competitive in other retail channels

For a free sample of the EnviroShell™, for seminar information or for additional information on any of Winterborne’s other packaging or display solutions, please contact Winterborne’s sales team at 866.396.2828.


About Winterborne : Winterborne is a complete packaging and display solutions provider with over 25 years of experience in the consumer products packaging industry. Winterborne is a supplier to several fortune 500 manufacturers and retailers, with award winning point-of-purchase designs and a track record of increasing sales for our customers. Winterborne is the industry leader in corrugate/paperboard design and manufacturing, blister design and manufacturing, and display fabrication. Winterborne also is the manufacturer of the EnviroShell™, the eco-friendly cost neutral alternative to blister packs and clam shells. Winterborne remains at the forefront of the industry wide sustainable packaging initiative. For additional information on the EnviroShell™ or any of Winterborne’s packaging solutions, please visit us online at www.winterborne.com.

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