Lara Dutta and Bobby Deol to endorse ‘Pantaloons’

Pantaloons, India’s leading fashion retailer, today announced that popular actors and bollywood sensations, Lara Dutta and Bobby Deol are the new faces of Pantaloons.

They will feature in all the new print advertisements and television commercials, henceforth for Pantaloons. The first advertising campaign featuring Lara Dutta & Bobby Deol will be releasing shortly.

Lara Dutta and Bobby Deol, are known for their distinctive style statements both personally and professionally. The Pantaloons brand will leverage their universal appeal, which is not merely limited to the metropolitan cities, but also extends to the smaller cities and towns.
Said, Sanjeev Agrawal, CEO, Pantaloons, "Pantaloons stands for a Fresh Feel & Fresh Attitude. Bobby Deol and Lara Dutta, who are very stylish actors of today, fit well with the brand. We believe that our association with Bobby and Lara, will help enhance the fashion imagery of the ‘Pantaloons’ brand. Hence, we are proud to sign the two Bollywood icons to endorse our flagship fashion retail brand."
Actor Bobby Deol said, "Fashion is constantly changing and Pantaloons promises to keep up with ever changing fashion trends. The fashion edge that it provides makes me want to make Pantaloons my style statement. It is great to be associated with a fresh and youthful brand Pantaloons.”
Actress Lara Dutta said, "Pantaloons has a wide range of stylish fashion wear for the Indian women, offering apparel and accessories that suit every mood and occasion. With its promise of 'Fresh fashion', it guarantees something new every time one goes there. That makes Pantaloons my kind of store and I am proud to be associated with it."
About Pantaloons
Pantaloons, a part of Pantaloon Retail (I) Ltd., is among India’s largest chains of fashion stores, with 31 stores across 19 cities. Pantaloons, with its focus on 'fresh look, feel and attitude' offers, trendy and hip collections that are in sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers. Pantaloons stands out as a fashion trendsetter, on the lines of how fashion is followed internationally. This 'fresh fashion' destination allows customers to shop for the latest in fashion apparel and accessories throughout the year in an attractive and visually stimulating ambience. Pantaloons stores have presence in 19 cities across India including - Mumbai, Delhi, Gurgaon, Noida, Kolkata, Chennai, Bangalore, Pune, Ahmedabad, Hyderabad, Baroda, Lucknow, Kanpur, Indore, Surat, Vashi, Mangalore, Agra & Rajkot.