MarketingProfs B2B Forum Includes Experts On Marketing ROI and 360 Email

MarketingProfs announces Driving Sales: What’s New, What Works and What Sticks, its Business-to-Business Forum 2007. The forum will be a live event held October 1-2 at the Renaissance Chicago Hotel in Chicago, IL. Top B2B experts in traditional and online marketing will share tips, secrets and techniques to help participants market more effectively.

The program will include panel presentations hosted by B2B notables Jim Lenskold, President, Lenskold Group and author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability and Stephanie Miller, Vice President of Strategic Services, Return Path.

• Lead Generation ROI – Improving Measurements, Alignment, & Profitability
Moderated by Jim Lenskold, President, Lenskold Group and author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability. Panelists include: Denny Head, Director, North America Integrated Marketing, Avaya and Ceri Jones, EMEA Marketing Director, Serena Software.

This panel will talk about best practices and innovative approaches to apply dashboard metrics, measurements, and analytics for lead generation to move marketing and sales from a mindset of "competing for sales credit" to one of "collaborating for sales credit."

• Email 360: Boost Response Throughout the B2B Customer Life Cycle
Moderated by Stephanie Miller, Vice President of Strategic Services, Return Path. Panelists: Scott Barnett, Email Marketing Manager, Citrix Online Division, Brian Ellefritz, Senior Manager of Customer Relationship Marketing, Cisco Systems, Leslie Reiser, Program Director, IBM.com Marketing WW.

Experts on this panel will discuss how multichannel marketing is different from the broadcast blasts that eat up bandwidth, and will provide a 360-degree view with examples and results of what’s working and what’s not in email marketing.

The MarketingProfs Business-to-Business Forum 2007 will provide marketing strategies and tips that meet the unique needs of B2B marketers, industrial marketing professionals and nonprofit (sponsorship-driven) managers. The program is open to members and non-members. Non-members who register for the Forum will receive a free year’s membership in MarketingProfs at the Premium Plus level as a bonus (a $199 value).

Register for the MarketingProfs Business-to-Business Forum 2007 at: http://www.marketingprofs.com/events/1/conference

About MarketingProfs.com:
MarketingProfs, founded in 2000, is a comprehensive learning site for marketing professionals, with more than 275,000 members worldwide. Drawing on the expertise of more than 300 analysts, marketing professionals, and professors, MarketingProfs helps marketers all over the world – from the very largest to small start-ups – stay current and effective in the entire range of online and offline marketing areas.

Free membership to MarketingProfs includes a weekly newsletter on current issues and ideas, as well as access to the site’s basic library. The site also offers more than 20 non-sponsored virtual seminars a year. Premium (paid) memberships include access to a vast Premium Library, podcasts, marketing templates, buyers’ guides, benchmark surveys, and marketing guides.