MarketingProfs B2B Forum Includes Experts On Fusing Marketing and Sales

MarketingProfs announces Driving Sales: What’s New, What Works and What Sticks, its Business-to-Business Forum 2007. The forum will be a live event held October 1-2 at the Renaissance Chicago Hotel in Chicago, IL. Top B2B experts in traditional and online marketing will share tips, secrets and techniques to help participants market more effectively.

Top industry experts will talk about collateral materials, customer message and word of mouth advertising. Speakers include: Jonathan Kranz, Principal, Kranz Communications, Author of Writing Copy for Dummies; Tim Riesterer, co-author of Customer Message Management and CEO and co-founder of CMM Group; Kelli Stephenson, Director of Sales Force Support, Experian; Michael St. Jacques, Partner/VP Business Development, St. Jacques Marketing; and Philip St. Jacques, Partner/Creative Director, St. Jacques Marketing.

• Beyond Brochures: A Premium Approach to Building Credibility and Sales
Speakers: Jonathan Kranz, Principal, Kranz Communications, Author of Writing Copy for Dummies; Michael St. Jacques, Partner/VP Business Development, St. Jacques Marketing; and Philip St. Jacques, Partner/Creative Director, St. Jacques Marketing.
These experts will explain how a company’s marketing collateral materials impacts the company’s authority, inspires credibility and trust, satisfies the sales team’s demand for worthwhile collateral, serves as premium offer for lead generation efforts, and moves prospects further along the sales pipeline.

• Customer Message Management: Increasing Marketing's Impact on Selling
Speakers: Tim Riesterer, co-author of Customer Message Management and CEO and co-founder of CMM Group and Kelli Stephenson, Director of Sales Force Support, Experian
This session lays out a proven six-step, cross-functional process that aligns marketing and sales around the customer buying cycle.

• Word of Mouth Marketing: It Ain’t Just Hearsay!
Speaker: Andy Sernovitz, Author, Word of Mouth Marketing: How Smart Companies Get People Talking (Kaplan, 2006)
Sernovitz will focus on specific B2B strategies to engage with key reference points and generate positive word of mouth.

The MarketingProfs Business-to-Business Forum 2007 will provide marketing strategies and tips that meet the unique needs of B2B marketers, industrial marketing professionals and nonprofit (sponsorship-driven) managers. The program is open to members and non-members. Non-members who register for the Forum will receive a free year’s membership in MarketingProfs at the Premium Plus level as a bonus (a $199 bonus).

Register for the MarketingProfs Business-to-Business Forum 2007 at: http://www.marketingprofs.com/events/1/conference

About MarketingProfs.com:
MarketingProfs, founded in 2000, is a comprehensive learning site for marketing professionals, with more than 275,000 members worldwide. Drawing on the expertise of more than 300 analysts, marketing professionals, and professors, MarketingProfs helps marketers all over the world – from the very largest to small start-ups – stay current and effective in the entire range of online and offline marketing areas.

Free membership to MarketingProfs includes a weekly newsletter on current issues and ideas, as well as access to the site’s basic library. The site also offers more than 20 non-sponsored virtual seminars a year. Premium (paid) memberships include access to a vast Premium Library, podcasts, marketing templates, buyers’ guides, benchmark surveys, and marketing guides.