FREE Family Show Celebrates World Breastfeeding Week

Durham Region, ON – September 21, 2007 - The Durham Region Breastfeeding Coalition is hosting a FREE Family Show in recognition of World Breastfeeding Week. The show will take place on Saturday September 29th from 10:00 am to 1:30 pm at the Pickering Recreation Complex in the O’Brien Room. The show will include vendors, educational speakers, children’s activities, and free refreshments. Everyone is invited to take part in the many free events including the Quintessence Breastfeeding challenge where mothers and babies at sites across Canada and the United States will compete to set the record for the most babies breastfeeding at one time at exactly 11:00am. Early childhood educators and others will be on hand with fun activities prepared for children and babies. Speakers will share information on topics of birth and breastfeeding. A vendor show will run alongside the day’s events showcasing some of the family related goods and services that are available in the Region of Durham. “Breastfeeding first - breastfeeding within one hour of birth” is the theme for this year’s World Breastfeeding Week. The initiation of breastfeeding within the first hour of birth is the first and most vital step towards reducing global infant and under-five mortality. Thousands of babies can be saved every year by beginning with breastfeeding within ONE hour of birth. Join us! Registration for the challenge begins at 10:00 am. For further information contact Kelly P. Matijcio RN, IBCLC, RLC, LLLL at (905) 509-0995 / kelly@sleeplittleone.com or visit www.babyfriendly.ca

The Durham Region Breastfeeding Coalition is the sponsor of the event. The Durham Region Breastfeeding Coalition was created in 1989 with the purpose of fostering communication among health professionals and lay persons involved with breastfeeding families in the region. The Breastfeeding Coalition is comprised on local health care practitioners who deal with breastfeeding mothers and their support people. These include midwives, family doctors, pediatricians, prenatal educators, lactation consultants, hospital representatives, Durham Health Department representatives, and more. The Coalition has been hosting the Quintessence World Breastfeeding challenge in Durham Region since 2001.

Contact:
Kelly Matijcio
RN, IBCLC, RLC, LLLL
Specialist in Human Lactation and Early Infancy Parenting
Co-Chair Durham Breastfeeding Coalition
(905) 509-0995
kelly@sleeplittleone.com