The Brand Show to Feature Burger King Product Marketing VP

KANSAS CITY, Mo. (September 21, 2007) —- The Brand Show, a product of Two West, Inc., is a weekly radio program on Kansas City’s KCTE, 1510 AM. The topic discussed will be marketing against the competition on Wed., Sept. 19 from 9 to 10 a.m.

John Schaufelberger, Vice President of Product Marketing at Burger King, will be the show’s guest to discuss Burger King’s kid’s meals. Schaufelberger will discuss Burger King offering apple slices instead of fries on its kids menu.

The show will also look into the marketing tactics made by the Ford Motor Company. Ford had drivers who recently purchased new cars of its competition, drive Ford’s for a week, under the guise of market research. The results are seen in its latest marketing campaign.
The Brand Show can also be heard live online at www.thebrandshow.com and the show is also available via podcast.


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About Two West
Celebrating its 10th anniversary in 2007, Two West, Inc. is a strategic branding and communications firm headquartered in the Kansas City arts district. Two West’s team of marketing, advertising, PR and interactive professionals create award-winning solutions for innovative brands.

Contact: Tiffany Coffey
(816) 581-8208
tiffanyc@twowest.com
OR
Ryan Colaianni
(816) 581-8257
ryanc@twowest.com